Anar Foundation Launches Clever Outdoor Ads for Abused Children

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Anar Foundation handles an anonymous telephone line to attend to children and teenagers under a risk of abuse by adults.To tackle the situation outdoors, and give these children a secret message for hope, they cleverly placed smart lenticular outdoor advertisements that are viewed different by adults and children.

A brilliant campaign by Grey Spain.

I’m a marketing strategist by day. Marketing and strategy are 2 things that I enjoy because they give me the chance to do what I do best: think, identify opportunities, and connect the dots. By night, I love to inspire people to think big. I truly believe and advocate that every individual has the potential to go beyond what he or she thinks they’re capable of.