Becks-Playable-Music-Posters

Beck’s Awesome Playable Music Posters

Beck’s, a beer brand, used conductive ink to create interactive posters and connected them with speakers, so people could create their own music. The posters were installed outdoors on busy streets, for maximum visibility and engagement.

Interactive music posters? That’s what we call creative media first execution.

Becks-Playable-Music-Posters