Coca Cola has been very innovative in reviving the vending machine culture with fun and engaging campaigns in recent years. The number one cola’s small world vending machine, as they call it, broke the barriers between India & Pakistan in March 2013; two nations that have been at each others necks since over 65 years.

It’s a live video version of chatting to an unknown random person, and make a friend in the opposite country through a video vending machine. A ‘feel good concept’ that highlights that common people don’t want to be any part of the war that the media and government lays on them.

The more important question for me is, will this vending machine fever ever going to stop?

Author

I’m a marketing strategist by day. Marketing and strategy are 2 things that I enjoy because they give me the chance to do what I do best: think, identify opportunities, and connect the dots. By night, I love to inspire people to think big. I truly believe and advocate that every individual has the potential to go beyond what he or she thinks they’re capable of.

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