ADVERTISING

Creative Billboard: Converts Air Humidity to Drinkable Water

By  | 

UTEC, one of the water charities, teamed up with Mayo DraftFCB to make a creative billboard in Lima, the capital of Peru, to solve the water issues in the city. For those of you who are not aware, Lima suffers from the lack of drinking water because of pollution and lack of rain.

Taking up this challenge, the team identified atmospheric humidity in the area to be 98%. They used this information to develop a creative billboard that captures air humidity and converts it into purified drinking water through ‘reverse osmosis.’ Following is the sequential process of how this creative billboard converts air humidity to purified drinking water.



I’m a marketing strategist by day. Marketing and strategy are 2 things that I enjoy because they give me the chance to do what I do best: think, identify opportunities, and connect the dots.

By night, I love to inspire people to think big. I truly believe and advocate that every individual has the potential to go beyond what he or she thinks they’re capable of.