After losing quite a bit of its reputation in the previous years, Johnson & Johnson has launched a brilliant campaign around caring and love.
The video ad touches on human values, that universally bonds mankind together. The campaign is designed to inspire and empower caring in our busy lives today, and reminds people of the things that make life worth living. Love is the most powerful thing in the planet.
Michael Sneed, VP of corporate affairs at Johnson & Johnson, highlighted the importance of this corporate campaign:
We thought it was important to reconnect with customers, healthcare professionals, and reconnect them to J&J and really help them understand the values behind J&J.
The television campaign is yet to be launched in the US in 6th May 2013, but have been a feature of the blogosphere. Check it out and leave your views in the comment section.