Microsoft takes Apple & Samsung head on – Don’t Fight. Just Switch.
Guess who’s pounding to enter the Apple’s & Samsung’s ongoing battle for better smart phones? Microsoft!
In order to get the new Nokia Lumia 920, the Windows 8 phone, some talkability, Microsoft is trying to return in the headlines alongside the likes of Samsung & Apple. The advertising spot, directed by Roman Coppola and created by the agency, Crispin Porter + Bogusky, takes Samsung & Apple head on by highlighting their products and advertising methods as old school.
So should we take this as an official entry by Microsoft to join the leading smart phone battle? I think so. But will Microsoft and Nokia come back to a leadership position in the smart phone category in the years to come? That is yet to be seen. However, there are no doubts that this ad spot has created some buzz around the social media.
If you’re still unsure which smart phone to get, or are sick of the prolonged Samsung & Apple smart phone war. Stop fighting. Just Switch.
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I’m a marketing strategist by day. Marketing and strategy are 2 things that I enjoy because they give me the chance to do what I do best: think, identify opportunities, and connect the dots. By night, I love to inspire people to think big. I truly believe and advocate that every individual has the potential to go beyond what he or she thinks they’re capable of.