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The Negotiation by Heineken

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Heineken secretly gives men a chance to watch the UEFA Champions League Final in London. But it is not as easy as it sounds. They had to convince their female counterparts to buy a basic pair of stadium seats for $1,899! Yep. That’s right. Just watch how these men come up with all kind of hilarious excuses.

Heineken continues to spark innovation with crazy ideas that go viral. Though the execution seemed a little staged, but brands can keep hitting hard on the nail as far as good entertainment value remains alive.

Check the video to see how the football fans try to convince their ladies to buy those shitty stadium seats for a ridiculous amount.

I’m a marketing strategist by day. Marketing and strategy are 2 things that I enjoy because they give me the chance to do what I do best: think, identify opportunities, and connect the dots. By night, I love to inspire people to think big. I truly believe and advocate that every individual has the potential to go beyond what he or she thinks they’re capable of.