In today’s time, it is undoubtedly very difficult to make ends meet when most of us are already struggling to keep our eyes off the latest designer dresses, and a high end lifestyle, as we queue up to pay our pending electricity bills. No wonder, a lot of people have been taking up multiple jobs to get a little extra saving to send on all the things we always want to buy.

This recent ad campaign by New York Lottery, ‘Pay Me’ illustrates the dilemma pretty well. A series of print advertisements for the campaign shows a bunch of professionals taking up various jobs completely different from their occupation to earn a few extra dollars. The slogan along with these ads read, “Get an extra payday without the extra job.”

The catchy illustrations and the great concept makes me want to enter the big draw straight away! What do you think?

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