Rain for Sale Campaign by The Coca Cola Company
How to solve the water problem in Lloro, Colombia, which is the rainiest town in the world; a town that has everything but no drinking water? The Coca Cola Company and Ogilvy Colombia joined hands and contacted the mayor in Lloro to solve their problem. They engaged the population in a simple, yet powerful, idea to help them buy drinking water for everyone in town.
Watch the video to find out what they did, and leave your thoughts in the comments section if you like.