Here is an interesting campaign that resulted in a viral publicity out roar. Yes it’s by Blendtec and the CEO, Tom Dickson proves the efficient functional benefits of the blender by blending stuff no one could have ever imagined. In this video he blends his iPhone to show how this brand is best at blending things and what gives it an edge over others.
It is complimented with an accurate tagline, ‘Will it Blend’ and a series of videos on Youtube show how social media can be an engaging, cost effective and the best approach in terms of getting the company’s message across.
It all started in November 2006 when these funny videos were posted online to create brand awareness, just 5 days after this there were over 100 million views and sales increased by 700%. Now that’s the power of social media.
