Trident in the USA published an advertisement yesterday in USA Today. The interesting part about this print ad was that Trident published what people had to say about their gum on Twitter. The tweets displayed in the ad below are not sponsored, but in fact are searched by the Trident team using Twitter search. They also contacted and communicated with each party involved to secure an approval before going into print.
[Image Credits: Mashable]
It is very surprising what Trident did, but now the question is that does the online audience and the mainstream audience gel in together? A bold step I’d say putting the Tweets on a Full Page ad … What do you think?
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