Twix is one of my favorite chocolate bars and this ad actually made me love it more as a brand!
The ad below is created by AlmapBBDO in Brazil. It’s one of those ads that you don’t understand till the end. It starts off with a guy taking his girl out in the evening, but there is one constant visual problem that keeps bugging you till the end. The guy’s face is deformed and you can’t just let go of it till the last minute.
Its in the end that the audience finds out that the guy actually invented a “Pause” … as the tagline suggests =) … I know you won’t get it until you don’t watch it. Check it out below:

[via AdFreak]