Krispy Kreme: Slogans & Humble Beginnings

We all probably know of the Krispy Kreme slogan, “Original Glazed Doughnuts” that comes printed on all their boxes. They’ve kept their brand identity really close to their original glazed doughnuts that made them popular. It is a good strategy to stick with what made them popular, and it’s still highly in-demand. Nothing beats a fresh and warm Original Glazed


14 Clarks Shoe Company Slogans Over the Years

Clarks, a well known show company, is known for popularizing the desert boot in the mid-1900s – and they’ve used a number of slogans over the years. The desert boot is a variant of the chukka boot that went on to become one the most popular boots, and is still a trendy wardrobe item for men as well as for

Why CSR Program Don't Generate Results

Why Your CSR Programs Aren’t Generating Results

Many-a-times companies associate themselves with a number of Corporate Social Responsibility (CSR) initiatives. They do this by contributing to charity organizations and various cause based sponsorship in hopes of improving their business reputation in the eyes of consumers’. But is this approach effective? Does it generate any ROI for your efforts in community participation? Not when motives behind such CSR

Snapchat Marketing Strategy for Business

Developing Snapchat Marketing Strategy for Your Business

Objectives: Why do you need a Snapchat Marketing Strategy? A good Snapchat marketing strategy will start with answering 2 basic questions: Do I need to be on Snapchat? – You don’t have to be because your competitors are doing it – evaluate whether your brand personality is relevant, and how can you translate into a social brand What are you trying to


How Do Websites Make Money?

Are you trying to figure out how do websites make money? There are several successful ways in which websites can make money. But it all boils down to the hard work, dedication, persistence and investment the website owner is willing to put in. Experienced website owners and bloggers keep adding more revenue streams to their blogs & websites with time. The more authoritative a


Market Sizing | How to Calculate Market Size?

Figuring out how to calculate market size is a challenging task that every business owner, marketer or a startup wants to learn. You might have a great product to sell, but you don’t know if there is a quantifiable audience who would be interested to buy the product.   Most small business owners fall in the trap of assuming that everyone’s their target