We all probably know of the Krispy Kreme slogan, “Original Glazed Doughnuts” that comes printed on all their boxes. They’ve kept their brand identity really close to their original glazed doughnuts that made them popular. It is a good strategy to stick with what made them popular, and it’s still highly in-demand. Nothing beats a fresh and warm Original Glazed
Clarks, a well known show company, is known for popularizing the desert boot in the mid-1900s – and they’ve used a number of slogans over the years. The desert boot is a variant of the chukka boot that went on to become one the most popular boots, and is still a trendy wardrobe item for men as well as for
Canadians usually decide to buy cars due to various life changing moments – this is how we, the marketers like to think. But this doesn’t only apply to the Canadian car buyer. It’s a universal truth, and applies globally.
Many-a-times companies associate themselves with a number of Corporate Social Responsibility (CSR) initiatives. They do this by contributing to charity organizations and various cause based sponsorship in hopes of improving their business reputation in the eyes of consumers’. But is this approach effective? Does it generate any ROI for your efforts in community participation? Not when motives behind such CSR
Objectives: Why do you need a Snapchat Marketing Strategy? A good Snapchat marketing strategy will start with answering 2 basic questions: Do I need to be on Snapchat? – You don’t have to be because your competitors are doing it – evaluate whether your brand personality is relevant, and how can you translate into a social brand What are you trying to
Learning how to make a blog is one of the most powerful things you can do for yourself; for your personal growth as well as for your career. I’ve been into blogging for over 15 years now, and have made so many mistakes that its not even funny. But as the saying goes, what doesn’t kill you makes you stronger. And failures
Are you trying to figure out how do websites make money? There are several successful ways in which websites can make money. But it all boils down to the hard work, dedication, persistence and investment the website owner is willing to put in. Experienced website owners and bloggers keep adding more revenue streams to their blogs & websites with time. The more authoritative a
Figuring out how to calculate market size is a challenging task that every business owner, marketer or a startup wants to learn. You might have a great product to sell, but you don’t know if there is a quantifiable audience who would be interested to buy the product. Most small business owners fall in the trap of assuming that everyone’s their target