How to Increase Market Share of Your Business?

Learning how to increase market share of your business is a crucial step towards strengthening your market position against your competitors. But before you try to answer this question, you need to learn what market share is and how is it calculated. In a nutshell, an increase in market share means relatively increasing market revenues against your competitors. Ways in which


20+ Catchy Business Slogans List & Ideas

Catchy business slogans have the ability to become household names and to influence a customer’s purchase decisions. Slogans for business can make or break your business because they represent your business in the market. They can help establish more brand recall whenever a purchase is being made. A good business slogan is short, catchy, and enables a business to develop trust and credibility


What Does Market Share Mean?

What does market share mean to a business owner, who’s trying to understand where his business stands against the competitors? A lot! Market share can help a business, or a marketer, determine what their current standing is in the environment they operate in against their competitors. It refers to the share percentage of business volume in a market. It is often


Marketing Share vs Market Share – What’s the Difference?

At first you might mistakenly assume that both marketing share and market share are the same term. Don’t fall in that trap. Even though marketing share and market share resemble each other in the way they’re written, they mean completely different things. Market share is a business term that helps businesses determine where they stand against their competitors in terms of


How to Calculate Market Share of Your Business?

Understanding how to calculate market share of your business should be your most important goal if you’re running a business, or thinking of starting one. If used correctly, market share can give you a lot of understanding on your current standing as a business, and can also enable you to set a direction of where you want to take your business. Think


Domestic Violence Linked with England’s World Cup Knockout

According to the statistics from a research published in the journal of Research in Crime and Delinquency, risk of domestic abuse rose 26% when England’s team won, and even hiked upto 38% when they lost. A very powerful campaign by Tender (a non-profit against domestic abuse), British charity for using theatre and the arts to end domestic violence. “Though research on the


Girls Are Not Just ‘Pretty’ #InspireHerMind

Women constitute roughly about 50% of the workforce in the US, yet their representation is only 25% in STEM jobs (Science, Technology, Engineering and Math). And though the blame is usually directed at women for not making these choices, or corporations for not creating equal opportunities for both genders, the fault truly lies in their upbringing. Verizon, in collaboration with Makers (a portal for women stories),


Neutrogena Men Campaigning Against Junkfaces

Do you use the same bar of soap that has been everywhere around your body to wash your face? If you do, you’re one of the many junkfaces out there. Neutrogena Men is campaigning against all such men (25 to 35 year olds)  in Canada who have been using the same soap to wash their face and junk.