Media buying, as it may be obvious from the term, is the process of buying media exposure. Businesses, non-profits, individuals and even politicians, can all buy a share of media exposure in the form of advertising. This media exposure can then be used to market products or to create awareness about a cause; or whatever business objective needs to be achieved. But before going into
The media portrays a very different story to how things actually are. These pictures from Brazil during the FIFA Football World Cup 2014, show us a different story. A darker side. A reality check. And it is extremely heart breaking. While FIFA is expected to make $4 billion in revenue from this world cup 2014, the residents of the host nation
What is guerilla marketing? We’re pretty sure you’ll find several guerilla marketing definitions out there, but if you’re looking for more clarity, you’ve landed on the right page. Guerilla marketing is another buzz word that marketers have been using a lot in recent years, and it has been building up like the viral marketing phenomenon. Guerilla Marketing can be defined as
Whether you’re thinking to start running, planning to go to the gym, or just wanting to lose weight, these fitness slogans can help.
The job market is very competitive in the advertising industry, and as a job hunter one really needs to stand out on merits to fetch a job at one of the big agencies. A Romanian designer, Miruna Macri, came up with a great strategy to get her foot in the door in some of the top agencies. She designed her
Contact forms have been a necessity for websites as a gateway for visitors to reach-out to the webmaster or the website owner. For business websites, it may mean new customers or high profile business queries. But despite the importance of contact forms as a key trigger for call to action, it remains the most neglected webpage on many websites. Cool
WordPress polls are a great way to get an instant opinion from your blog’s visitors. Polls usually requires low engagement from participants, unlike surveys, and helps the blog owner to add an additional level of interactivity to their content. WordPress has a big list of free and premium poll plugins, however, the usual problem for newbies looking for a good
Concrete5 is another free-to-use open source content management system (CMS) that claims to offer more simplified controls. It has been steadily developing a following overtime, but when it comes to Concrete5 plugins or addons, there are limited options available, if you compare it with WordPress, Joomla or Drupal. If you are considering to install Concrete5 for your next website, this