Advergize Staff

If you’re a Star Wars fan, the thought of how to make a Lightsaber must’ve crossed your mind once, if not more times. Well, you might be in for a surprise today. Google has collaborated with Disney for a Chrome Experiment, to bring you a real Lightsaber (or near to real) experience to promote The Force Awakens movie, that came out earlier this month. The experiment is called the Lightsaber Escape, and it involves turning your smartphone into a working Lightsaber. As soon as you get through the training, you can battle Stormtroopers in your computer’s browser. What we loved about this campaign is that it integrates multiple screens seamlessly to create an overwhelming interactive experience, No need to build your own Lightsaber anymore. Enjoy the experiment. Visit the Lightsaber Escape website on your desktop, enter the URL displayed in your smartphone’s browser, and battle it out with Stormtroopers!

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MARKETING

10+ Healthy Ice Cream Brands & Alternatives

By Advergize Staff

[tps_header]If its one of those days when you’re on a diet to lose weight or following a fitness regime, and you’re craving a scrumptious scoop of ice cream, look no further. We’ve compiled a list of healthy ice cream brands and ice cream alternatives for your sweet tooth. Low Calorie Ice Creams You can often find low calorie healthy ice cream brands that can fulfill your craving and keep your calorie count low. Don’t forget to check the organic section in your neighborhood store, or the corner of the ice cream freezer. Low calorie ice creams have a limited market share because only a small percentage of health conscious people are interested in buying them. Here is a compilation of healthy low calorie ice creams that you can look out for: [/tps_header] 1. Enlightened Ice Cream

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ADVERTISING

What is Share of Voice – Advertising, Marketing, Digital

By Advergize Staff

This a short post that clarifies the “what is SOV?” query, and puts the concept in perspective. Share of voice is a very commonly used terminology in the marketing and advertising of brands. The term may sound complex and raise an eyebrow for someone who hears it for the first time. But don’t be confused by that because it means exactly what you may have understood (or you would have been very close). What is Share of Voice (SOV)? Share of Voice Definition(s) So, what does SOV mean? Abbreviated as SOV, share of voice is defined as the share of total advertising exposures that a brand gets. In a nutshell, it is a way to measure a brand’s presence and to gauge how visible a brand was within an advertising medium during a specific time period. It is usually represented as a percentage of the total exposures. Though it is vital to…

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MARKETING

49+ Unilever Ice Cream Brands from Around the World

By Advergize Staff

Unilever ice cream brands are known by various names in different countries around the world. A British-Dutch global FMCG / CPG giant, Unilever is the world’s 3rd largest consumer goods company (based on revenue in 2012) followed by Proctor & Gamble and Nestle. Unilever brands list spans across a number of consumer categories including food, cleaning agents, personal care, hair care, beverages, and a lot more. These brands are very well known household names that we’ve probably seen everyday since we’ve been growing up. Also, it is one of the best ice cream companies that has been manufacturing popular ice cream brands for a long time, and we’ve been having these for years. The Unilever top selling ice cream brands are represented by the Heartbrand logo that you can find in over 40 countries around the world. Unilever is probably the world’s biggest ice cream manufacturer. Heartbrand Ice Cream Names Below is a…

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EDUCATION

7+ Albert Einstein Inventions & Contributions to Science

By Advergize Staff

Albert Einstein inventions and contributions to science were phenomenal, which is why he is known to be the world’s greatest scientist today. But what are his inventions and contributions to the modern day science? What did Einstein do, and why is his name synonymous with genius all over the world today? What did Albert Einstein do? Albert Einstein was a physicist and a mathematician by profession, and one of the greatest thinkers of recent times, that gave us the vision. Okay that’s all good to know, but what did Albert Einstein invent, you may ask? To answer this question, it is best to understand that Albert Einstein is not known for his inventions, but his great theories on which the modern science stands today. Why was Albert Einstein famous for? Albert Einstein is famous for his work that contributed to the important advancements in science such as space exploration, applications…

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ADVERTISING

87+ Ice Cream Slogans of Famous Brands

By Advergize Staff

Ice Creams have been making us happy since we were kids and their slogans and jingles have been a part of growing up. We’ve smudged them all over our faces, when we were babies, screamed for it, craved for it. Have you seen the below video about the Stages of Eating Ice Cream from BuzzFeed? For the love of ice creams, following is a list of ice cream slogans of 45+ famous global brands: 87+ Ice Cream Slogans Ben & Jerry’s Change the World, One Scoop at a time. Vermont’s Finest. Scooping Happiness to Life Movenpick We’re not just expensive, we’re very expensive. The art of Swiss Ice Cream. Baskin Robins Let’s take a ride in a world of scoops. More flavor, more fun. Blue Bell Ice Cream slogans The best ice cream in the country. A taste of heaven on earth. Have yourself a Blue Bell country day. We eat all we…

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ADVERTISING

12+ Blue Bell Ice Cream Slogans & Jingles

By Advergize Staff

We have gathered a few Blue Bell Ice Cream slogans and jingles to take you down the memory lane. Blue Bell Ice Cream, a division of Blue Bell Creamery, is known to be one of America’s best ice creams. Though the company started out by making and selling butter. it was not until 1911, that they started making ice cream. However, since distribution was a major problem because the modern freezers were not available, the ice cream that they made had to be sold immediately; or this may have led to the famous Blue Bell Ice Cream slogan, We eat all we can, and we sell the rest. They have 60 flavors (which is a LOT), out of which 43 keep rotating every season, or based on sales/consumer response. Following are some Blue Bell Ice Cream slogans and jingles that we’ve compiled; let us know if we’ve missed any. Blue Bell Ice Cream…

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WEB DEVELOPMENT

7 Steps to Plan For A New Website Design

By Advergize Staff

A new website design can always be an exciting project to look forward to as a website owner, especially if you are planning to improve your user experience; not only from the perspective of freshening things up, but also with respect to improving the overall user journey. A good website design, can help to build a trustworthy and a more modern image of your website. However, most of the times it is not necessary to develop a completely new web design. Minor design tweaks here and there could help in uplifting or enhancing the overall user experience. A new website design can also translate into several different outcomes or enable a website owner to achieve considerable results in terms of website performance. So in the end, it all boils down to what one wants to achieve out of the new design. 1. A new website design needs to have a purpose Very few…

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