How far can you go to help a friend in trouble, is what Carlsberg is asking through its recent ad campaign. Imagine your friend calling you at 3 o’clock at night, asking you to bring over around 300 Euros to a shady poker night club! What are you likely to do? Of course, we all hate even being distracted even by a mosquito during our sleep, but this is something certainly very serious. Have a look for yourself how some of the friends bravely made their way past scary people, huge bodyguards and a lot more only to bail out their friend of trouble. And, it just doesn’t end over there, Carlsberg surely knows how to celebrate friendship in grand style! Carlsberg rewards you with a nice bottle of beer and a room full of people cheering for your courage and the great bond of friendship that you share!