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Coke Zero

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We all have seen thousands gathering around football players, cricket players and all the mainstream Television personalities and sports figures to appreciate their talents and hobbies. However, have you ever seen people stopping over for someone who loves knitting to get their autographs? Or when was the last time you saw a crowd of pumped up spectators around Pétanque players or fishermen to cheer them up as they did their jobs? I am sure you can’t think of one single instance when you witnessed that. Well, Coke Zero made the impossible possible through its recent ad campaign, ‘Just Add Zero.’ Coke Zero asked five random people about their favourite pastimes, and asked them to film it while they enjoy doing what they love. And, then the power of ‘zero’ was added by turning 6 quiet spectators into 60, and by adding another zero to make them 600! Crazy right? In seconds these…

Brands and agencies are both sharpening their saw to get more creative in the international market leaving a lot of advertising examples behind as inspiration for other advertisers around the world; thanks to technology for making everything so accessible. 2013 has been a great year so far. In fact it is not even halfway through and we’ve seen a burst of creative guerrilla advertising examples from a bunch of global advertisers already. So here I am posting some of the guerrilla campaigns I loved as advertising examples and inspiration. If you’re not aware. Guerrilla marketing or guerrilla advertising is a low-cost (not necessarily) advertising strategy. Marketers use it to reach and target an audience in an unconventional way. Unconventional? How’s that? Well, any marketing effort that is unusual (that was obvious I know). But to illustrate this further, flash mobs and graffiti can be referred to as good guerrilla advertising examples.…