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GEICO

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This TVC by M&M’s and Geico is all about a well crafted cross promotion. But how can M&Ms be associated with an insurance company. Well what happens is kind of unexpected. M&M’s Ms Brown and Geico’s Gecko meet when Ms Brown decides to get insurance for herself. But because she is made from the best quality chocolate and is deliciously irresistible, she is a bad investment for insurance companies. Disgruntled, Ms Brown steps out of the Geico office only to be greeted by the ‘Happy Hump Day’ Geico camel, who is just being himself, hooting away and asking, “Guess what day is it?” A nice cross promotion campaign to generate some viral mileage.

Don’t we just love Wednesdays? Of course, we love Fridays more than Wednesdays, but a Wednesday gives you the hope that you’re almost there and you still have chances of getting out of a busy week from office… alive! But who could possibly be happier than a camel on a Wednesday? People who save hundreds of dollars on their auto insurance. The campaign gives a literal visual representation to the hump day – a camel with humps. Have a look at this crazy ad, featuring a talking camel, ecstatic on a Wednesday, roaming around an office asking everyone which day it is, and the answer? It’s Hump Day! Whooot! Guys, be happy. Come on. More than half of the week will pass by day end on a Wednesday. After watching a super happy camel, I am still wondering how people switching to GEICO are likely to react, maybe it is time…