When it comes to advertising alcoholic drinks, we have seen a number of unrealistic ads that mostly talk about how downing a glass of beer can make you a stronger person, and more attractive to women. However, this recent campaign by Jägermeister is a complete contrast to the typical adverts. Jägermeister’s ‘Journey to Surf’ advert features a bunch of professional surfers who are out in search of adventure and a perfect spot to surf. Fighting the harsh weather conditions, rough winds and bad infrastructures, yet cherishing some great moments together, they finally enjoy a perfect surf in the icy cold waters. Later, the friends together celebrate their journey with a shot of Jägermeister. Why I loved this ad was because, it portrayed no unrealistic powers associating with Jägermeister drinkers. In fact, the drink was merely shown as a product to celebrate success and great friendships. What do you think, realistic portrayals of products…
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