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M&M’s

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Don’t we just love the M&M’s characters? Well, we all love them enough to gobble them up in one go, but the Russian mafia’s love is a little sadistic! The Russian mafia loves M&M’s Yellow enough to chop him up in pieces, sprinkle him on top of a huge bowl of ice cream and eat him up. Yikes! Bet Yellow would have ran for his life, but only if he knew Russian. Yellow finds himself in trouble when he ends up at a huge mansion, apparently owned by the Russian mafia, and their intentions are certainly not good. Unfortunately, poor Yellow remains oblivious to what he has landed himself into. Do you think Yellow will find a way out for himself from this mess? Well, I think not, because he is just too irresistible to let go, and honestly I would like to eat him up in a similar fashion…

This TVC by M&M’s and Geico is all about a well crafted cross promotion. But how can M&Ms be associated with an insurance company. Well what happens is kind of unexpected. M&M’s Ms Brown and Geico’s Gecko meet when Ms Brown decides to get insurance for herself. But because she is made from the best quality chocolate and is deliciously irresistible, she is a bad investment for insurance companies. Disgruntled, Ms Brown steps out of the Geico office only to be greeted by the ‘Happy Hump Day’ Geico camel, who is just being himself, hooting away and asking, “Guess what day is it?” A nice cross promotion campaign to generate some viral mileage.