Do you use the same bar of soap that has been everywhere around your body to wash your face? If you do, you’re one of the many junkfaces out there. Neutrogena Men is campaigning against all such men (25 to 35 year olds) in Canada who have been using the same soap to wash their face and junk. Where? Online and through experiential sampling events at the gyms. The campaign is co-created by DDB Toronto and Tribal Worldwide, and is backed by Ipsos Reid research that claims 72% of men admitting to the practice of Junkface, i.e. using the same bar of soap for their face and junk. Head over to
THE LATEST
- 18+ Risks and Disadvantages of Technology
- How to Build Your Business Identity on a Tight Budget
- Best Green Tea Brands in the world in 2020: What makes them the best?
- Global Milk brands in 2020 – What makes them successful?
- What is a Triple Net Lease? Its Advantages and Disadvantages
- Adaptation Level Phenomenon – understanding its importance
- Risk Matrix – Factors of a risk matrix and how to implement it
- Prioritization Matrix – Different types and how to use a prioritization matrix
Tag