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When you look for vision statement examples, you get to read some really interesting ones. A firm comes into existence for a purpose, and that purpose is either to make profits, generate revenue, provide a service or to work for the society’s welfare. A vision statement declares the organization’s objectives as to what it plans to do and accomplish in the future. Simply put, it is the statement mentioning what a business intends to achieve in the long run. It helps in decision making for internal entities and in evaluating the business actions for external entities. Jump to read Starbucks Vision Statement. A vision statement can be seen as a starting point for a broad strategic plan for the business. It is compulsory to understand that vision statements are not subject to changes.  In the due course of business as opposed to operational and tactical goals and strategies. Vision statements are…

We all have a distinct memory with Pepsi. Whether it’s mothers, fathers, grandparents, teenagers, children; every single one has their own memory of when they first fell in love with a Pepsi Slogan. And today we’re here to go down memory lane and see how the Pepsi generation actually started. Growing up my first hazy memory of Pepsi was Michael Jackson and the iconic Billie Jean song, rewritten for Pepsi. We all remember seeing the children’s expressions when they first saw Michael Jackson and danced the Thriller steps in the commercial. I wanted to be that kid, wearing that red jacket and all I wanted was a Pepsi at that very moment! But that’s my memory, I’m sure you all have different reminiscent moments that make you recall a Pepsi motto. The History of Pepsi and the First Pepsi Slogan Ever So what is the history of Pepsi slogans and…

Since last few years, Coca Cola has been ruling the viral scenario through creative guerrilla marketing campaigns. In fact, in order to connect with the audiences’ emotional side, they have been going crazy with tens of viral campaigns every year. It all started off with the Coke Happiness vending machine for them; and it doesn’t seem like they will stop doing that any time soon. All this time the second biggest giant of the global cola industry, Pepsi, has been a silent observer. Or we can say that they haven’t been getting a chance to strike the iron at all because Coke has not been letting anyone take a break! Coca Cola’s consumer centric approach is ripening today, while Pepsi’s celebrity centric approach has always been an expensive avenue to invest in from a brand’s perspective. Anyways. Don’t get me wrong guys, I don’t intend to trash Pepsi here. In fact…