Consumers might be interested in your product but watching the ad too many times might create dissonance. Every medium of communication is commercialized hence we see a lot of ads all around us, be it TV, internet or outdoor.  So what should be done in order to avoid the clutter? On television viewers don’t want to see ads, they want to see their...

  The basics of copywriting are quite simple. In order to write an effective copy for your brand you need to be original and come up with something unique. The first step is to grab the attention of your consumer with a promise, then explain to them how you will deliver that promise and in the end remind them to buy or try the product/service. You...

Car companies compete to find the best time slot for their ads off-field while players play to make their mark on the ground. The new, Twilight inspired Audi ad gets more than 100,000 hits in just a few days. This ad features the LED lights of the new Audi S7 which can kill a vampire. After the classic Godfather ad last year, Audi has done it again...

‘Differentiate or die’ is a philosophy used widely in marketing but when it comes to social media companies forget all about it rather compete with each other on the number of fans they have. As the trend is changing it’s getting important and difficult for companies to engage the consumers. Social media sites help a lot in this sort of engagement,...

Here is an interesting campaign that resulted in a viral publicity out roar. Yes it’s by Blendtec and the CEO, Tom Dickson proves the efficient functional benefits of the blender by blending stuff no one could have ever imagined. In this video he blends his iPhone to show how this brand is best at blending things and what gives it an edge over...

Hilarious Walmart commercial that shows how situations can go wrong, as this expectedly light and funny moment turned to be a nightmare for the kids and… of course their father. Whatever happened, at least they managed to save enough money for the clown outfit.

Old Spice commercials have been the talk of social media websites making it viral. Isiah Mustafa has become a known face for Old Spice and the commercials have done well for the brand in terms of audience reach  and popularity. Yet another Old Spice ad was revealed and as expected, it went viral again. However on a personal note, this commercial seemed...

This was the commercial that was used to introduce and launch Apple Macintosh in 1984. Unlike the classy Apple positioning we see today, this commercial was more like an action packed military mission. This TV spot advertised Apple’s first commercially available Macs at that time and was aired during the Super Bowl. Directed by Ridley Scott, this...

This commercial by Doritos, was one of the best Super Bowl ads of 2011 with 16,000+ Facebook shares with 400+ Tweets already.. The best part of this commercial is that it is totally unexpected and gets a little awkward as this guy wants the best part of Doritos from his colleagues. The commercial is hilarious and yet it effectively delivers the desired...

Super Bowl 2011 commercials have all been getting viral and this HomeAway commercial has gotten viral with 2,000+ Facebook shares, 200+ Tweets and 70+ comments. This is the revised version of the Test Baby commercial, which was shown during Super Bowl 2011. HomeAway – Test Baby Ad 2011 (Super Bowl)