Are Subliminal Messages in Advertising Ethical?

Subliminal messages in advertising (or marketing) copy pertains to any communication that is not obvious (or apparent) to the viewer. Simply put, it is a way to convey hidden messages with them aim of getting in the audiences’ subconscious mind. While this might seem amazing, conceptually, it is scary. It could do wonders to change an audiences’ perception about a


10+ Wendy’s Slogans Today, and Over the Years

Wendy’s slogan was last changed to “Deliciously Different” in 2016 according to Adage. Wendy’s story is one of the most inspiring ones in entrepreneurship anyone has ever heard. Dave Thomas, in 1969, opened a restaurant back in 1969 after he could not find a good place for hamburgers in Columbus. He decided to name is the Wendy’s restaurant after his


100+ Catchy Instant Coffee Slogans of Popular Brands

It won’t be incorrect to say that coffee slogans played a very important role in the widespread adoption of instant coffee around the world. We all love our coffee the first thing in the morning. However, while brewing a pot of coffee slowly over time might be the most ideal thing to do, it is hardly feasible given the fast


10 Digital Advertising Techniques to Drive Results

Advertising techniques have evolved a lot in the last century. And they will continue to evolve because of the ever changing consumers and their media consumption. From being straightforward in convincing a potential customer to buy a product, advertisements these days talk about empowering customers. And rightly so. Gone are the days when convincing consumers was easier through fancy advertising


101 Slogans on Environment to Help Drive Action

Many want to live in a clean, unpolluted environment. But only few make the effort to keep it that way. This is unfortunate, isn’t it? Governments, environmental agencies, non profits, and even companies (that have turned green) are trying to motivate people to take action through impactful slogans on environment and marketing campaigns. There have been quite a lot of


170+ Anti-Drug Slogans to Restart a Drug Free Life

Not only does doing drugs lead to higher crime rates and put them behind bars, they also terribly harmful to peoples health. It ruins lives and kills people. Anti-Drug slogans is one of the best way to keep people away from drugs through encouraging prevention. Drugs are super addictive. If someone is led to try it once, they have a


Krispy Kreme: Slogans & Humble Beginnings

We all probably know of the Krispy Kreme slogan, “Original Glazed Doughnuts” that comes printed on all their boxes. They’ve kept their brand identity really close to their original glazed doughnuts that made them popular. It is a good strategy to stick with what made them popular, and it’s still highly in-demand. Nothing beats a fresh and warm Original Glazed


16+ Beneficial Slogans on Health and Wellness

We’ve been hearing a number of slogans on health from our mothers since we were kids. “An apple a day, keeps the doctor away” and “eating your greens everyday for better health” are both examples of those health slogans that we’ve grown up on – and boy “how” right our moms were! But its never too late to start over