heineken-negotiation

The Negotiation by Heineken

Heineken secretly gives men a chance to watch the UEFA Champions League Final in London. But it is not as easy as it sounds. They had to convince their female counterparts to buy a basic pair of stadium seats for $1,899! Yep. That’s right. Just watch how these men come up with all kind of hilarious excuses. Heineken continues to spark …

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Coca Cola’s Small World Machine – Uniting India & Pakistan

Coca Cola has been very innovative in reviving the vending machine culture with fun and engaging campaigns in recent years. The number one cola’s small world vending machine, as they call it, broke the barriers between India & Pakistan in March 2013; two nations that have been at each others necks since over 65 years. It’s a live video version …

microsoft-google-chrome-parody

Microsoft Trashes Google Chrome

An anti-Google leaked parody from Microsoft took the web by storm this week. The video goes on and on about how Google sees what you are doing everywhere to make money off you (which is actually true). The parody concludes with the tagline: “Don’t get Scroogled!” Now this surely would have offended a lot of Google fan boys out there, …

bpost-live-webshop

bpost Sets Up a Live Webshop in the Heart of Brussels

bpost strives to be the best postal operator that the customers trust in Belgium. To prove that, they opened a webshop in the center of Brussels that live streamed online through a price dropping auction system. They stocked up must have items with each item’s price dropping by the second. As soon as someone bid the item was sold, was …

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Anar Foundation Launches Clever Outdoor Ads for Abused Children

Anar Foundation handles an anonymous telephone line to attend to children and teenagers under a risk of abuse by adults.To tackle the situation outdoors, and give these children a secret message for hope, they cleverly placed smart lenticular outdoor advertisements that are viewed different by adults and children. A brilliant campaign by Grey Spain.

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Rijksmuseum Reopens with a Bang!

Rijksmuseum in Amsterdam reopened after a 10 year renovation and took their audience by surprise through an in-mall guerrilla marketing stunt at Barones shopping centre to capture the 17th century rogue, featuring characters from famous paintings to be returning to the museum. A gathering of some 30 gentlemen, members of the Shooting Company of Captain Frans Banninck Cocq – better …

shell-c3-launch-chocolate-challenge-event-2

The Chocolate Challenge by Shell

In order to find and recruit skilled professionals in Netherlands, companies have to go through a lot of effort. To counter this issue for the times ahead and to get students interested in a technology career, Shell launched the “Chocolate Challenge.” A nice brand activation / road show that engages students in a fun and exciting way to teach them about …

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Cartoon Network’s Toon Machine Overwhelms Kids

The best way to activate a brand on-ground is to launch a campaign that has relevance and higher affinity to its audience. In a brand activation campaign for kids, Cartoon Network takes its audience by surprise through a Toon Machine in Brazil: a gigantic crane machine placed inside malls, that lets them control a man through a life sized joy …