A cool activation concept by Nike was launched in Spain, where they drove a truck to various locations and projected a futsal field for the youth to play on. In markets where football is equivalent to a religious following, a concept like this can do wonders for a brand. Good show Nike!
Remember the Don’t Fight, Just Switch ad last month, where Microsoft picked on Apple and Samsung smart phone users? And what about Microsoft Hammering Google Chrome through a leaked parody last week (do you think it was a “leaked” or “seeded”?) Well, Microsoft is at it again. This time, its the smartness of the Apple iPad against the Windows 8 tablet by
Heineken secretly gives men a chance to watch the UEFA Champions League Final in London. But it is not as easy as it sounds. They had to convince their female counterparts to buy a basic pair of stadium seats for $1,899! Yep. That’s right. Just watch how these men come up with all kind of hilarious excuses. Heineken continues to spark
Coca Cola has been very innovative in reviving the vending machine culture with fun and engaging campaigns in recent years. The number one cola’s small world vending machine, as they call it, broke the barriers between India & Pakistan in March 2013; two nations that have been at each others necks since over 65 years. It’s a live video version
An anti-Google leaked parody from Microsoft took the web by storm this week. The video goes on and on about how Google sees what you are doing everywhere to make money off you (which is actually true). The parody concludes with the tagline: “Don’t get Scroogled!” Now this surely would have offended a lot of Google fan boys out there,
bpost strives to be the best postal operator that the customers trust in Belgium. To prove that, they opened a webshop in the center of Brussels that live streamed online through a price dropping auction system. They stocked up must have items with each item’s price dropping by the second. As soon as someone bid the item was sold, was
Anar Foundation handles an anonymous telephone line to attend to children and teenagers under a risk of abuse by adults.To tackle the situation outdoors, and give these children a secret message for hope, they cleverly placed smart lenticular outdoor advertisements that are viewed different by adults and children. A brilliant campaign by Grey Spain.
Rijksmuseum in Amsterdam reopened after a 10 year renovation and took their audience by surprise through an in-mall guerrilla marketing stunt at Barones shopping centre to capture the 17th century rogue, featuring characters from famous paintings to be returning to the museum. A gathering of some 30 gentlemen, members of the Shooting Company of Captain Frans Banninck Cocq – better