7up Melting Machine Spreads Summer Joy

Soft drinks and vending machines have been making quite a buzz on social media, and this opportunity has given agencies and brand teams an avenue for amplification. If you have a cool campaign idea, execute it well and watch it go viral. Well, it’s not as simple as it sounds, but that’s a different topic to discuss at length. Inspired …


Microsoft takes Apple & Samsung head on – Don’t Fight. Just Switch.

Guess who’s pounding to enter the Apple’s & Samsung’s ongoing battle for better smart phones? Microsoft! In order to get the new Nokia Lumia 920, the Windows 8 phone, some talkability, Microsoft is trying to return in the headlines alongside the likes of Samsung & Apple. The advertising spot, directed by Roman Coppola and created by the agency, Crispin Porter + …


For All You Love – Johnson & Johnson

After losing quite a bit of its reputation in the previous years, Johnson & Johnson has launched a brilliant campaign around caring and love. The video ad touches on human values, that universally bonds mankind together. The campaign is designed to inspire and empower caring in our busy lives today, and reminds people of the things that make life worth …


The World’s Most Refreshing Can – Coors Light

Coors Light Explorers decided to invade hot afternoons in South Florida to surprise people out of their minds with the “World’s Most Refreshing Can” of beer. There are cameras around showing people just chilling around, when suddenly the scene is interrupted with guys repelling from helicopters, on zip-lines and sled dogs! As a guerrilla marketing tactic, it is a really …


Monster Energy Drink Launches The Perfect Date

Monster Energy Drink launches a kick ass viral campaign with a monster truck branded with Monster Energy and Toyo Tyres. With high definition shots and a combination of camera angles its 6 minutes of pure entertainment value. Now isn’t this what you would call a perfect date? Video Title: The Perfect Date – Horse Power 850 Brand: Monster Energy Category: Energy Drink Year: 2013

carlton draught beer chase

Carlton Draught – Beer Chase (Video) – 2012

A hilarious Carlton Draught TV advert launched in 2012. As crazy as a chase scene can get, the criminals and cops are mimicking cars. The best part is the road block! TVC Title: Beer Chase Brand: Carlton Draught Category: Beer (Alcoholic) Year: 2012 (Aug)

utec launches creative billboard

Creative Billboard: Converts Air Humidity to Drinkable Water

UTEC, one of the water charities, teamed up with Mayo DraftFCB to make a creative billboard in Lima, the capital of Peru, to solve the water issues in the city. For those of you who are not aware, Lima suffers from the lack of drinking water because of pollution and lack of rain. Taking up this challenge, the team identified atmospheric …