packaging design companies-moustache

25 Creative Ideas Packaging Design Companies Need to See

Even though packaging design companies and agencies have a very important role in a product’s value chain from a brand salience and equity point of view, many marketers tend to ignore it. Or they simple don’t give it as much importance. Packaging contributes a great deal to converting potential customers to loyalists, and we think it is a mistake if it is

brand-salience-in-store

What is Brand Salience and How to Pump it?

Brand salience is the extent to which a certain brand is given importance when the consumer is facing a buying decision. If you are new to marketing, you wouldn’t have got this. And your question remained intact, if you are not confused already.   What is Brand Salience? Visualize yourself going to a store to buy a bottle of soda,