Understanding an organization’s marketing environment is perhaps the most effective way to build long lasting customer relationships. Marketing managers are appointed the task to mold company policies according to the shifting environment. What Is a Marketing Environment Marketing environment deals with the variables or influences of the internal and external environment of an organization. These factors collectively affect the company’s ability
PESTLE or PESTEL analysis is among the most popular analytical tools available for strategic business planning, and this post will help you understand the concept better through a number of PESTEL analysis examples. The business model can effectively be used by professionals to analyze a product, organization, individual and what position it holds in the market. In this guide, we’ll
As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics. However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about. Just like any other piece of
In our fascination of how Linkedin has evolved the face of professional networking over the years, we never really think about the disadvantages of Linkedin. But despite any disadvantages that there may be, I’m a big advocate of Linkedin. I feel that the shortcomings of the platform, are far less than the benefits that Linkedin offers. It’s a great tool
If you’re new to web analytics, and perplexed by the bounce rate vs exit rate definitions; you’re not alone. Chances are you run a website or a blog, and you have an idea of what bounce rate really is. But when an exit rate is involved in the mix, you’re back to square one. So, what exactly is bounce rate?
Wendy’s slogan was last changed to “Deliciously Different” in 2016 according to Adage. Wendy’s story is one of the most inspiring ones in entrepreneurship anyone has ever heard. Dave Thomas, in 1969, opened a restaurant back in 1969 after he could not find a good place for hamburgers in Columbus. He decided to name is the Wendy’s restaurant after his
It won’t be incorrect to say that coffee slogans played a very important role in the widespread adoption of instant coffee around the world. We all love our coffee the first thing in the morning. However, while brewing a pot of coffee slowly over time might be the most ideal thing to do, it is hardly feasible given the fast
Advertising techniques have evolved a lot in the last century. And they will continue to evolve because of the ever changing consumers and their media consumption. From being straightforward in convincing a potential customer to buy a product, advertisements these days talk about empowering customers. And rightly so. Gone are the days when convincing consumers was easier through fancy advertising