advertising-techniques-digital

10 Digital Advertising Techniques to Drive Results

Advertising techniques have evolved a lot in the last century. And they will continue to evolve because of the ever changing consumers and their media consumption. From being straightforward in convincing a potential customer to buy a product, advertisements these days talk about empowering customers. And rightly so. Gone are the days when convincing consumers was easier through fancy advertising

Why CSR Program Don't Generate Results

Why Your CSR Programs Aren’t Generating Results

Many-a-times companies associate themselves with a number of Corporate Social Responsibility (CSR) initiatives. They do this by contributing to charity organizations and various cause based sponsorship in hopes of improving their business reputation in the eyes of consumers’. But is this approach effective? Does it generate any ROI for your efforts in community participation? Not when motives behind such CSR

chinese-tourists-paris

Top 5 Ways International Hotels Can Attract Chinese Tourists

It seems nowadays everyone is talking about the emerging Chinese tourist class and how best to attract these new high-rollers and high-fliers. Digital Jungle, a leading digital agency based in Beijing, has created a list of the top five ways international hotels can attract Chinese tourists. As the Chinese economy continues to develop, increasing numbers of Chinese citizens will have

shell-c3-launch-chocolate-challenge-event-2

The Chocolate Challenge by Shell

In order to¬†find and recruit skilled professionals in Netherlands, companies have to go through a lot of effort. To counter this issue for the times ahead and to get students interested in a technology career, Shell launched the “Chocolate Challenge.” A nice brand activation / road show that engages students in a fun and exciting way to teach them about