With some actionable attraction marketing tips, practically any business can go above and beyond to take a lucrative path.
Today, business owners are finding it incredibly difficult to stand out of the crowd. And the reason’s quite simple. After all, customers have gotten smarter and are always on the lookout to get the most value for their purchase. Not to mention, thanks to increasing competition, customers can now choose from a whole bunch of options.
So imagine a world where customers automatically reached out to you and your brand. Yup, no more cold-calling or chasing involved. Does this sound too good to be true? Well, with attraction marketing, it’s quite possible.
What is Attraction Marketing?
Attraction marketing is a way of reeling in customers by drawing interest about your products and services. This has become incredibly important (especially for online businesses) because we’re normally competing with a large number of businesses at the same time.
With the help of attraction marketing, the company tries to foster a more meaningful relationship with the consumer. Once that’s achieved, the consumer feels more comfortable in investing in your brand. Makes sense, doesn’t it?
Laws of Attraction
Now you’ve probably heard about the laws of attraction. It’s quite simple actually: we attract what we put out there. Like attracts like, get it?
It’s a simple philosophy that marketers often use.
But to attract the right target audience, you need to understand your consumers and target their exact needs. And thanks to the internet, this has gotten a lot easier. Today marketers can use a number of social media platforms to learn more about their buyers. The key here is to use all this knowledge to customize products and services and voila: you’ve got yourself a loyal customer.
Initiate the discovery process by creating surveys and gathering valuable information about past and present clients. Repeatedly ask yourself about how you can improve your products and services to better suit the needs and requirements of the customers.
Attraction Marketing Tips
Looking for tips on how to attract customers? Here are some ideas that are to work:
Gather Info about Your Target Audience
In order for any of your attraction marketing strategies to work, you’ll need to identify their pain points and struggles. Do this by connecting with prospect buyers on social media or via community marketing. Once you have highlighted some key concerns, you can use these issues to create attention-grabbing headlines and content. This’ll keep your audience hooked, causing them to keep coming back for more.
For instance, if your company sells weight loss supplements, don’t just talk about its features. Focus on the benefits. For example, will the weight loss supplements help shed weight quickly? If yes, then we can work with that. Tell customers about how they can “lose weight in 30 days” or “lose weight without exercising”.
When you focus the attention on what your customer wants, you are likely to see improved results.
Teach Your Consumers
Whether it’s by writing a blog post or by posting a small video, provide value-added content that’ll enhance their skills.
For instance, if your company offers copywriting services, you can offer checklists, eBooks, and resources on how your consumers too can master the craft. Focus on creating high-quality content and design that’ll attract potential consumers and will retain your audience.
Emphasize how you’re trying to help your audience and soon enough, they’ll be willing to pay for your services.
It’s the rule of reciprocity, after all.
Webinars have replaced traditional seminars on the internet. It works a powerful way to not only connect with consumers but with other businesses.
This is how it works: if your company hosts training webinars that offer great value and insight, it’ll instantly position your brand as an industry leader. It’ll also help foster a positive brand image, causing prospective buyers to view your company the way YOU expect.
Webinars also drive sales, offering uninterrupted marketing as you completely have your audience’s attention for a scheduled amount of time.
Attraction Marketing Examples
To give you better clarity on how attraction marketing works, let’s discuss an example. Imagine you own a real estate company and are looking for ways to attract more customers. One of the most effective ways is to create content that home buyers or sellers might useful. For instance, you can write a blog post titled:
“10 Low-Budget Ways to Increase the Value of Your Home”
Now think about this for a second. What kind of people will your blog post attract? People who want to sell their homes of course.
You see, this way, you’ll automatically be positioning yourself as the authority while attracting potential customers. It’s a win-win.
Wrapping it Up: Attraction Marketing Tips
We hope you’ve benefited from our attraction marketing tips.
Is there something you’d like to add? Tell us about it in the comment section below.