ikea-world-largest-library

World’s Largest Outdoor Library by IKEA

Speaking about some great guerrilla campaigns, IKEA came up with a great campaign in 2010 to celebrate the 30th birthday of one of their signature bookshelf, BILLY. IKEA, set up a series of bookshelves on the sands of the famous Bondi beach in Australia, making the world’s largest outdoor library. Through this outdoor library, IKEA gathered a huge crowd at …

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Katy Perry Endorses WhatsApp

The latest Katy Perry video for her single ‘Roar,’ stars her iPhone and the WhatsApp chat application more than her face. Actually, there is not even a single glimpse of her face throughout the video. So, most of you Katy Perry fans might get a little disappointed. However, I am sure, the WhatsApp Inc does not seem to mind, as …

m&ms-love

A Love Ballad by Red M&M’s

M&M’s Red is in love. And he would do anything for his ladylove, from carrying her shopping bags behind her as she goes on a shopping spree, to painting her nails and letting her do his hair. It’s all good till being a slave for your lady love, (of course we like that), but what if your ladylove wants to …

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Cookie or Cream? Whisper Fight for Oreo!

Cookie or Cream? What is your favourite part of Oreo? I say cookie! Hey, don’t bash me up for that, it really is the cookie that makes Oreo different from its competitors! I know the cream is great too, but it is the cookie that makes the win! Sounds familiar, right? That is exactly how most of the Oreo fights …

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JELL-O Gives Hope to Balding Middle-Aged Men

Jell-O recently released an ad featuring a balding middle-aged man, along with his young son, both enjoying the sweet, chocolatey taste of of JELL-O pudding with a hearty conversation. The ad moves on as the man narrates the miseries of life to his young son that includes waking up with lesser hair, driving through a road full of traffic, and …

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Hello Flo Says Goodbye to Camp Gyno!

Gone are the days when tampon and sanitary pad ads would only promote their products through nothing more than subliminal messages, and the ‘blue liquid’ was a recurring character in all of those ads. Hello Flo, boldly and bravely breaks the trend through its recent ad, “The Camp Gyno.” The ad features a young girl, narrating how she become a …

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The Nivea Stress Test

In order to promote Nivea’s new Stress Protect Deo, the team of Felix and Lamberti instead of just playing it mainstream and promoting the product through a series of television and print adverts, came up with a crazy ad campaign. A bunch of passengers waiting for their flights at the airport lounge were targeted, snapped pictures of, and were announced …

british airways visit mum

British Airways Visit Mum In India

No matter where you live, and no matter who you live with, nothing can compare to the love of your mother. Most of all, nothing compares to mother’s cooking. This recent ad by British Airways narrates the tale of a mother living miles away from her son in New York, who left his homeland, India when he was barely 17 …