Social Media Brand Awareness Tips for the Social Solopreneur

Talking about business through social media might sound a little out of place. We all have been guilty of wasting time on social media websites only to like random memes and stalk our ex(s). Every time you log into one of the social media websites, it seems like taking over an on-going process of liking and commenting on whatever pops-up


The Adidas Slogan: All You Need To Know

Adidas, a company that started off with a core vision to support athletes, has always been true to its positioning that is highlighted by the Adidas slogan, “Impossible is Nothing.” It is one of the greatest slogans for a sports brand and is already part of my 40 Best Advertising Slogans of Modern Brands post that I wrote a couple of


The Pepsi LIKE Machine

Since last few years, Coca Cola has been ruling the viral scenario through creative guerrilla marketing campaigns. In fact, in order to connect with the audiences’ emotional side, they have been going crazy with tens of viral campaigns every year. It all started off with the Coke Happiness vending machine for them; and it doesn’t seem like they will stop doing


The Donor Cable by Club SangueBom

In order to encourage regular blood donation, Leo Burnett Tailor Made launched “The Donor Cable” on behalf of Club SangueBom. The objective and expectation was to increase the number of blood donations for blood banks in Brazil. What is project Donor Cable? The goal of project Donor cable is to make blood donation part of everyday life. It was done by solving


A Blocked Nose Shouldn’t Be A Nightmare – Vibrocil

Have you been through moments of fear in a stormy night full of thunder? Every time you try to close your eyes you fail to sleep. Your imagination freaks you out and every sound you hear makes you feel as if a monster is creeping behind you in your bed. Most of us have gone through such feelings of fear as


ACE Bleaches Animals To Dazzling White in Kenya

In the Kenyan market, all bleaches are the same and there is no differentiation amongst the category. No differentiation to the point that a lot of them are even made in the same factory. Even ACE does the same thing as its competitors. In a situation like this it becomes very challenging to gain brand recognition, but that’s what ACE


Tommy’s Diner & Burger Positions “Hunger” As Your Worst Enemy

Tommy’s Diner & Burger came up with some really cool print adverts positioning hunger as one’s worst enemy. I was completely perplexed when I saw this at first. But they executed the strategy with great supporting creatives to register their point. The first version shows Ahmadinejad, President of Iran, illustrated in Obama’s stomach, and the second one shows the Joker