Water is life, and while many of us living in the urban areas drink bottled water, we forget that many of our brothers don’t have the privilege of anything even close to drinking water.

A beautiful campaign by DDB New York and clean water organisation WATERisLife, to show a 4-year-old Kenyan boy’s wish list. Why? Because many children in Kenya don’t even reach the age of 5 because of consuming contaminated water. Sad indeed. This impactful heart wrenching video shows his bucket list being fulfilled before he reached the age of 5.

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Author

I’m a marketing strategist by day. Marketing and strategy are 2 things that I enjoy because they give me the chance to do what I do best: think, identify opportunities, and connect the dots. By night, I love to inspire people to think big. I truly believe and advocate that every individual has the potential to go beyond what he or she thinks they’re capable of.

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