You must have known atleast one person around you, who started claiming to be a professional photographer after buying a DSLR camera. Well, that’s the insight Sony’s new campaign “DSLR Gear, No Idea” hits on to launch its new breed of compact cameras, NEX.

I must say that the consumer insight that they have built on is brilliant, and it well establishes the gap between the desire of taking high quality photos and carrying a compact camera.

Following is the advert for NEX, the compact camera with a sensor/lense of a DSLR, by Sony:

As people say, “every Tom, Dick and Harry with a DSLR camera starts considering himself/herself a professional photographer.” Let’s see if the Sony NEX can turn more people into professional photographers.

[via Adverblog]


I’m a marketing strategist by day. Marketing and strategy are 2 things that I enjoy because they give me the chance to do what I do best: think, identify opportunities, and connect the dots. By night, I love to inspire people to think big. I truly believe and advocate that every individual has the potential to go beyond what he or she thinks they’re capable of.

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