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Marvi Masud

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Sometimes, life can be pretty monotonous but that doesn’t mean you should sit down and sulk, especially when you could be reading funny inspirational quotes. Adding a little spark of humor to your life can turn things around for you, instantly helping you feel more positive and upbeat. After all, finding humor in difficult situations will immediately get rid of those negative thoughts that are bringing you down. To cheer you up, we’ve compiled a list of some of our favorite quotes. Funny Inspirational Quotes Thinking about the future doesn’t always have to be scary. It’s time you face your challenges with a big smile on your face. Don’t let the complexities of life bring you down or keep you from feeling happy and upbeat. It’s YOU who’s in charge of your life which is why you must do whatever it takes to put a brave face forward (don’t underestimate…

Distinctive competencies differentiate a company from it from its competitors. It basically includes a list of valuable practices and technical skills that make your organization better than others. Companies work hard to build their skills and provide their customers with a unique value proposition. This includes a set of benefits that customers would not be able to receive anywhere else besides your organization. These distinct abilities further contribute to your company’s reputation, increasing brand awareness in your target market. What is distinctive competency? Distinctive competence is a list of characteristics that sets a business apart from others. It may include a number of areas including marketing, technology, manufacturing and so on. Distinctive competencies give your organization an edge over others so it’s worth developing certain characteristics that competitors will find difficult to implement. To develop a particular distinctive competence, companies must conduct a thorough external and internal review of their…

Starbucks mission statement (along with its delicious variety of beverages), is probably why the multi-million dollar coffeehouse chain has soared to success. Known for its hipster menu items and Instagram-capture-worthy frappucinos, teas, and lattes, Starbucks quickly became the third-largest fast food restaurant chain. But its unicorn-inspired coffee products isn’t the only reason why Starbucks is so famous. After all, the real essence of a brand can only be captured by its mission statements and values. Starbucks Mission Statement Surprisingly though, Starbucks coffee mission statement has absolutely nothing to do with coffee. At least not directly, like most coffee chains. Here’s what Starbuck’s mission statement is as mentioned on its company website: “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” Starbucks Mission Statement Analysis So as you can see, the coffee house’s mission statement doesn’t have so much to do with…

Fast-moving consumer goods (FMCG) companies are gradually understanding the importance of inclusive distribution. However, despite this realization, the most leading consumer good consumers have only been able to scratch the tip of the iceberg of market potential. In this blog, we’ll be providing you a detailed guide to what inclusive distribution is all about. What is inclusive distribution? Inclusive distribution is a type of distribution that is used by companies that want to approach low-income consumers, distributors and retailers. By doing so, such businesses are able to reach out to low-income entrepreneurs and low-income farmers. However, to adopt this business model and strategy, companies must adapt their products to cater to local needs and requirements. This requires extensive market research as companies may have to modify existing products for a wider consumer base. Why do companies opt for inclusive distribution? Over the past decade, numerous FMCG companies have started to…

Male rage is real and that’s probably why self help books for men are becoming so insanely popular. Sure, everybody gets angry but that’s no reason for you to let your emotions get out of hand. The first step to living a better life is to acknowledge your problem and then work towards it. While anger management classes and sessions work effectively, the process can be time-consuming especially if you have a tough week ahead. Fortunately, there are a number of self help books for men on anger management. List of the best Self Help Books for Men on Anger Management To make things easier, we’ve compiled a list of some of our favorite self-improvement books for men. Here are some names you should definitely check out 1. Beyond Anger: A Guide for Men by Thomas J. Harbin Now, this book here is written by a psychologist who specializes in…

Selective distribution is the most effective distribution strategy for high-end brands that want to set up a limited number of outlets in a particular geographical location. This is quite different from exclusive distribution (which can be a little too extreme) and is considered as a middle path approach to distribution. This type of strategy works best when dealing with consumers that like to “shop around”. Or simply put, it’s ideal for customers who may have special brand preferences when they are purchasing a specific product. What is Selective Distribution? For better clarity, selective distribution occurs when a company resorts to opening up a limited number of outlets in a specific geographical location. Sure, this may sound restrictive at best but it actually helps the producer filter out the best-performing outlets. This yields better results and allows the company to put in all their focus effort (training facilities and resource) to…

If you’re in need of the perfect pick-me-up, reading short inspiring quotes will certainly put you in a better mood. Life comes with a number of challenges but that doesn’t mean you should give up and isolate yourself. So, whether its work stress, peer pressure, or relationship problems that are dampening your spirits, here are a couple of short inspiring quotes that we’re sure you’ll love. Inspiring Quotes about Life When was the last time you were grateful for being alive? Yes, we humans have a knack for taking things for granted. Stop for a minute and look at the world around you: it’s absolutely stunning! It’s time you take charge and spring into action because not a moment should be wasted. Oscar Wilde once wrote: “We are all in the gutter, but some of us are looking at the stars.” Now while it’s true that we all have our own…

Ever wonder why you can’t buy a Rolex watch at every nook and cranny of the city? Well, it all has to do with exclusive distribution. Companies often use this strategy to create an aura of prestige and exclusivity that sets their products apart from competitors. This is done so by handpicking exclusive distributors instead of targeting a bunch of them, While this may sound counterproductive (after all, you’re limiting the number of distributors), exclusive distribution actually helps build a strong base of loyal customers. Not to mention, it also increases customer anticipation that ends up creating quite a hype in the market. What Is Exclusive Distribution Exclusive distribution is a marketing strategy that revolves between manufacturers and distributors. Unlike other distribution strategies, in this case, the distributors are provided exclusive rights to sell products within a particular geographical location as per company guidelines. At times, the company may also limit the…