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Advertising has come a long way since it first started, as has almost everything. Over the years, the world came across various advertising techniques that were helpful at some point. Today, the advertising industry is adopting a better advertising style, native advertising. If you are unaware of this term, you really need some catching up. I’ll try to help you get a basic idea through this article. Native advertising is the process of displaying and utilizing paid advertisements with your products ensuring that they align with the overall theme of the product. The nature of these advertisements differs in different media formats. The art of native advertising is extremely subtle for the common eye, yet identifiable for a marketer. Current social media platforms and search engines display native advertisements with a healthy frequency but blend them so well that it has a subtle feel to the overall user experience. These…

The confusion between marketing and advertising has been around for quite some time. Although the difference is extremely simple, it’s just … hiding in plain sight. In this article, we will try to clarify the distinctive features of both advertising and marketing. After which you will be in a much better position to distinguish between the two. Before we jump right into the nitty-gritty details, let’s have a look at what these terms mean in the business industry. Marketing A business can be addressing the most important issue in a society and it still can fail. Why? Because of its lack of exposure to the consumers. This tells us that even after successfully catering to the most pressing issue, the presentation of your solution stands greater value than the solution itself. This is where marketing steps in. When businesses feel the need to attract their customers and convert them from…