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When you look for vision statement examples, you get to read some really interesting ones. A firm comes into existence for a purpose, and that purpose is either to make profits, generate revenue, provide a service or to work for the society’s welfare. A vision statement declares the organization’s objectives as to what it plans to do and accomplish in the future. Simply put, it is the statement mentioning what a business intends to achieve in the long run. It helps in decision making for internal entities and in evaluating the business actions for external entities. Jump to read Starbucks Vision Statement. A vision statement can be seen as a starting point for a broad strategic plan for the business. It is compulsory to understand that vision statements are not subject to changes.  In the due course of business as opposed to operational and tactical goals and strategies. Vision statements are…

Despite the fact that I love star-studded football commercials before every Football World Cup, the Galaxy11: Training spot is a disappointment. It’s quite dragged, has a very weak story-line and is an overkill. Though they did a good job in trying to build the campaign up since last year, and it generated the desired interest from the audiences too. Following is a quick round up of the campaign. The Plot Football stars with the likes of Messi, Ronaldo, Rooney, and the others will fights against a force of mean looking aliens trying to invade our planet. The Build up The first video in the series teased the viewers with crop circle type appearances in various cities across the world. Then, some aliens were spotted this season during several matches across the European leagues. Sightings of 11 mysterious robed men in various footballing stadiums across Europe have given conspiracy theorists new bones…

Samsung takes a jab at Apple by mocking customers waiting for the new iPhone 5S through a smarter “virtual” line for the S4. Great concept however; specially in times when you wouldn’t want your consumers to go through the pain and hassle of just to buy your device. And ideally, a customer line for a smart phone should be… smart. The whole concept of letting consumers line-up pretty much negates the concept of quality customer service. Smart timing to launch it. Seems like they had been holding onto this “pun” for a few months before they finally decided to release it. Brand wars are always amusing. If you have no idea of the length of lines outside the Apple store for the new iPhone 5S, check the video below. Consumerism at its peak.

Imagine you are walking in a park and randomly a man intrudes and asks about a place that you have always wanted to visit, and poof! You are at your favourite holiday destination, having a great time and living your dream. Sounds nothing less than a crazy dream, that you wake up from with the sound of your alarm, right? As unreal as it may sound, Sean got a chance to cross out a travel destination from his bucket list, through a recent guerrilla campaign by Samsung Expedia, called ‘Find Your Spontaneity.’ Through this campaign, Samsung Expedia gave a chance to random people to travel to their dream destination, but the only catch was they would have to travel right away! Watch how Sean takes up the challenge and lives his dream of travelling to China. Looks nothing less than dream come true for Sean!

A recent ad campaign by Samsung has been spurring a lot of sexist controversy online. The ad stars a lazy husband with undone hair and a half-eaten chicken leg piece in his hand, who perpetually sits in front of the giant Samsung TV screen, along with a young and beautiful wife, who only wishes to have a husband who would make her lunch, take care of the kids, do her hair and mop the floor. The ad may narrate the everyday life miseries of young married women, but actually, it is an advert for the Samsung Evolution Kit. The amazing Evolution Kit by Samsung that enables you to add better and more interesting features to your Samsung Television makes the young and beautiful wives across the world wish they could do the same to their husbands too. Hmm, I would most definitely want to add a few more features to…

A recent ad created in Taiwan for the Samsung Galaxy S4, shows how the gadget would have proven to be just as great as a magic wand in the land of Harry Potter. The ad starts off with Dumbledore giving a speech to the new batch of sorcerers to The Hogwarts School, including Sorry Potter, a Harry Potter lookalike and a Taiwanese girl sitting on the bench playing with the Samsung Galaxy phone. Later, the ad seems to get crazier as the girl completely wows the entire batch and Hogwarts staff in her class test by faking spells and playing music through a crystal ball, using her Samsung Galaxy S4 as the actual magic wand! Have a look at this bizarre ad, it surely gave me a good laugh!