Going through research question examples is an excellent way to generate ideas for your own research.

Sure, the process may seem overwhelming but it’s always a good idea to read up as much as you can. When appropriately written, the right research questions will steer your research process towards the right direction.

Purpose of Research Questions

Once you have decided the main focus of your project, the next step is to formulate research questions. These questions will serve as the main foundation of the areas you would like to explore in your research project. Without the right question, you won’t be able to navigate your research forward or formulate a hypothesis.

Reach out to your peers, teachers, and professors for their suggestions if you require additional help regarding research question examples. They will assist you in constructing logical questions that will help you capture the essence of your research topic.

How to Write a Research Question

Many young researchers make the mistake of formulating a research question that’s either too broad or narrow. Follow these steps on how to write a research question:

Identify a Broad Subject

Start by identifying your topic of interest. Ideally, this should be a broad topic that you can explore in detail or select multiple angles for. For instance, your topic may be on marketing. Note how this is an incredibly broad subject that we can easily break down. We advise you choose a subject that you’re genuinely interested to enhance your learning experience.

Review Existing Literature

Now that you’ve selected a topic, your next step should be to review existing literature. This will provide you an idea of how much work has been done on the existing topic. Not to mention, it will also help you decide on a particular angle and shortlist your area of expertise. So think about it, is there a particular angle that has caught your eye?

Or is there a particular area that you’d like to further explore? Start working from there.

Brainstorm Ideas for Possible Questions

Now it’s time for you to narrow down your options. For instance, if your main area of focus was marketing, try being more specific this time around. Here are some examples:

  • How has social media transformed the world of marketing?
  • What factors contribute to successful direct marketing?

Once you have a couple of ideas on paper, you can start creating a list of potential questions.

How to Evaluate Your Research Question

Here are some questions you should ask yourself when you’ve decided on a particular question:

  • Does my research question explore an idea or problem that others will find interesting?
  • Is it something that will carry forward or add value to existing literature on the subject?
  • Will I be able to find data to support my research question?
  • How much available data will I be able to find on this subject? Will I be able to complete all tasks in the provided time frame?

Research Question Examples

For better clarity, we have compiled a list of research question examples. We hope these examples will shed light on the subject and will serve as inspiration for you in your research process:

  1. What factors play a crucial role in making a marketing campaign successful?
  2. How are kids aged 15 and younger affected by advertising?
  3. How have consumer behavior trends altered with the rise of Instagram?
  4. What is the relationship between a company’s marketing budget and the number of employees it has?
  5. How has social media improved customer service?
  6. Do people who watch violent content on TV exhibit violence at home?
  7. What factors have contributed to people opting for Netflix over cable TV?
  8. What kind of imagery persuades consumers to invest in a brand?
  9. How do children manipulate their parent’s buying decisions?
  10. Has receiving instant gratification from social media caused customers to become finicky?
  11. Do people who spend more time on social media translate into impulse buyers?
  12. Does having a short attention span affect one’s buying behavior?

The above are just a few research question examples that you can gain inspiration from. Notice how each of these questions explore a deeper parameter of a basic idea? Well, that’s what you should ideally try to achieve.

Is there something you’d like to add? Tell us about it in the comments section below!


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