At first you might mistakenly assume that both marketing share and market share are the same term. Don’t fall in that trap. Even though marketing share and market share resemble each other in the way they’re written, they mean completely different things.

Market share is a business term that helps businesses determine where they stand against their competitors in terms of sales volumes.

If you landed on this page looking for market share and NOT marketing share, head over to “What does market share mean?” to learn more. Or you can find how you can calculate market share here.

Whereas marketing share is a marketing terminology, and it refers to the percentage of visibility that a brand can get against its competitors in a marketing environment.

“Marketing share” is not a very commonly used term. A more common alternative is “Share of Voice.” If you’re interested, you can read more about what share of voice is in detail.

If you’re still confused, leave a question in the comment section below or reach out to me.


I’m a marketing strategist by day. Marketing and strategy are 2 things that I enjoy because they give me the chance to do what I do best: think, identify opportunities, and connect the dots. By night, I love to inspire people to think big. I truly believe and advocate that every individual has the potential to go beyond what he or she thinks they’re capable of.

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