<\/span><\/h2>\nThe mid 80s introduced another ground breaking moment for Pepsi Generation and the marketing strategy was in line with the contemporary culture. More advertising history was being made, but this time the medium they used to connect with the consumers, was \u2018Pop Music\u2019.<\/p>\n
Featuring the biggest entertainer of all time, legendary, Michael Jackson took forefront to Pepsi and it was a moment to cherish for all generations. Business and entertainment came together with his famous ‘Billie Jean’ series for Pepsi Cola commercials. This was a unique experience for people that they had never seen before.<\/p>\n
This was Pepsi’s entry into a new era of celebrity partnerships and endorsements. The long list of superstars, who graced their presence with Pepsi were Pop music icons like Lionel Richie, Tina Turner, David Bowie, Glen Frey and Gloria Estefan. Sports also played a huge part in these collaborations thus, great names like Joe Montana and Dan Marino stood up for Pepsi.<\/p>\n
The first woman vice-presidential candidate in the U.S.,\u00a0Geraldine Ferraro, starred in a Diet Pepsi spot. Cool-guy-from-the-block Michael J. Fox, brought his style, swag and spirit to a series of Pepsi and Diet Pepsi commercials. And of course we’ve all seen the Pepsi Perfect collaboration he brought forward in the movie “Back to the Future.”<\/p>\n
1984<\/strong> – The Choice of a New Generation<\/span><\/p>\n<\/span>The Icons of the 90s<\/span><\/h2>\nPepsi went on to work with more celebrities and icons in the 90s that brought in a new generation of award-winning advertising and slogans.<\/p>\n
\n- Music legend Ray Charles, backed up by the \u201cUh-Huh Girls\u201d – hit the beat with, \u201cYou Got the Right One Baby, Uh-Huh!\u201d for Diet Pepsi<\/li>\n
- Supermodel Cindy Crawford introduced the new can packaging design<\/li>\n
- Basketball legend Shaquille O\u2019Neal, told America to \u201cBe Young, Have Fun, Drink Pepsi.\u201d<\/li>\n<\/ul>\n
Returning to a fan favorite slogan around Pepsi Generation, this theme was brought back for the new era of Pepsi consumers. ‘Generation Next’, became the fresh new look for Pepsi.<\/p>\n
1992<\/strong> – Gotta Have It<\/span><\/p>\n1993<\/strong> – Be Young, Have Fun, Drink Pepsi<\/span><\/p>\n1995<\/strong> – Nothing Else is a Pepsi<\/span><\/p>\n1996<\/strong> \u2013 Drink Pepsi. Get Stuff \/ Change The Script<\/span><\/p>\n1997<\/strong> – Generation Next<\/span><\/p>\n<\/span>It’s All About Celebrity Endorsements!<\/span><\/h2>\nEntering the new millennium, Pepsi generation was evolving and turning into first \u2013class advertising, praised by all. “The Pepsi Girl” of the millennium, Hallie Eisenberg, launched Pepsi\u2019s new \u201cJoy of Cola\u201d campaign. The campaign was serenaded by the voices of Marlon Brando, Isaac Hayes and Aretha Franklin. Faith Hill and KISS further added to the \u201cThe Pepsi Girl\u201d spots.<\/p>\n
The “Joy of Pepsi” slogan became a phenomenon because it featured iconic music and sports celebrities including the likes of Britney Spears, Pink, Enrique Iglesias, Christina Aguilera, Janet Jackson, Shakira and Beyonc\u00e9. Halle Berry, Oscar winner, also added her super stardom to Pepsi Twist.<\/p>\n
1999<\/strong> – Ask for More<\/span><\/p>\n1999<\/strong> – For Those Who Think Young \/ The Joy of Pepsi-Cola<\/span><\/p>\n2001<\/strong> – The Joy of Pepsi<\/span><\/p>\n2002<\/strong> – Think Young Drink Young<\/span><\/p>\n2003<\/strong> – It’s the Cola \/ Dare for More<\/span><\/p>\n2006<\/strong> – Why You Doggin’ Me \/ Taste The One That\u2019s Forever Young<\/span><\/p>\n2007<\/strong> – More Happy \/ Taste The One That\u2019s Forever Young<\/span><\/p>\n2008<\/strong> – Pepsi Stuff \/ Pepsi Is # 1 \/ Something for Everyone<\/span><\/p>\n2009<\/strong> – Refresh Everything \/ Every Generation Refreshes the World<\/span><\/p>\n2010<\/strong> – Every Pepsi Refreshes The World\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<\/span>And the Celebrity Endorsements Just Never Ended…<\/span><\/h2>\nTo connect with this new generation celebrity endorsements, became more aggressive globally. Celebrities became a figure that consumers aspired to be like. Every country would promote their own local icons from all entertainment avenues. For America, celebrities like Britney Spears, Mary J. Blige, Justin Timberlake, Beyonce, Nicki Minaj, One Direction became the pop icons who endorsed Pepsi.<\/p>\n
In the sports front, collaborations with soccer players increased due to the popularity of FIFA World Cup and English Premier Leagues, celebrities like David Beckham, Ronaldinho, Cesc Fabregas, Lionel Messi were appreciated.<\/p>\n
NBA Basketball players and NFL American football players started coming in the forefront too with Pepsi endorsements.<\/p>\n