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<\/p>\nAlbert Einstein discoveries are what made the man a genius.<\/p>\n
Widely known for his spellbound scientific works and intellectual achievements, Albert Einstein would also make interesting observations about the world around him. This makes us wonder how well the man would do as a marketer. (Crazy thought, huh?)<\/p>\n
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In this guide, we\u2019ll be discussing some fascinating Albert Einstein discoveries and lessons that marketers can learn from them. Here goes:<\/p>\n
Ever heard of Brownian motion<\/a>? Let\u2019s give you a quick recap.<\/p>\n In 1827, a botanist named Robert Brown observed pollen grains under a microscope. He noticed how the grain moved in all kinds of random directions (all whilst remaining perfectly still). At first, Brown assumed the movements meant that the pollen grains were alive but being a good scientist, he performed the same experiment with grains of sand. To his surprise, the sand grains also displayed the same random motion, though Brown wasn\u2019t able to determine a mechanism to explain the cause of this motion.<\/p>\n Fast forward to 1905, Einstein was able to explain this remarkable phenomenon which ultimately proved the existence of atoms and molecules. Now thanks to Einstein, we know for sure that the world we live in comprises of gazillions of atoms and molecules. And for this reason, it\u2019s one of the most amazing Albert Einstein Discoveries out there.<\/p>\n <\/p>\n It doesn\u2019t matter how minuscule something might seem. As a marketer, it\u2019s your responsibility to pay attention to every little detail.<\/p>\n Quite often, customers are willing to pay a premium price in exchange for great value so dig a little deeper and find out what really makes your brand unique. This also means that marketers ought to put a lot of care in planning every little detail. Sure, some customers might not even notice but it\u2019ll definitely contribute to a better overall experience.<\/p>\n <\/p>\n Did you know that some of the most astonishing discoveries of quantum mechanics came into existence because of regular disagreements between Albert Einstein and Niels Bohr?<\/p>\n Yup. The Bohr\u2013Einstein debates were actually a series of public disputes between Bohr and Einstein about the quantum mechanics. You\u2019d think that debates and disagreements would stall their progress but it actually led to some remarkable Albert Einstein discoveries which contributed to the philosophy of science.<\/p>\n These debates are regarded as one of the highest peak points of scientific research that took place during the first half of the 20th<\/sup> century. What\u2019s most astounding here is that despite their differences in opinion, Einstein and Bohr always had mutual respect and admiration for each other throughout their lives and that\u2019s perhaps one of the most profound discoveries of all.<\/p>\n <\/p>\n As a marketer, you must not undermine the importance of collaboration and collective brainstorming<\/a> \u2013 even if it may lead to disagreements.<\/p>\n For instance, team-based brainstorming may not always go smoothly but that doesn\u2019t mean you stop collaborating ideas. People bring in all kinds of energy to the room that might encourage creative brainstorming. Plus, some of the greatest ideas aren\u2019t created from one person\u2019s mind. Instead, it\u2019s often a result of a bunch of people kicking and throwing around ideas, constantly improving their initial thought process.<\/p>\n Opening discussion and including more creative people to your team will enhance collaboration efforts. This\u2019ll help you come up with extraordinarily creative campaigns to storm past your competition.<\/p>\n <\/p>\n Of course, we can\u2019t talk about Einstein without discussing E=mc2 which is considered as the most famous equation of all time. While it may seem fairly basic, this discovery validated the link between mass and energy in his Theory of Special Relativity. <\/em>It\u2019s also said that is equation contributed to the creation of the atomic bomb.<\/p>\n While Einstein had no direct involvement in the creation of the atomic bomb, his letter to the FDR later initiated the Manhattan Project.<\/p>\n The Manhattan Project was a secret research and development laboratory which was led by some of the most renowned physicists who were working on a weapon of mass destruction.<\/p>\n On August 1934, the US unleashed a five-ton atomic bomb that killed 80,000 people in Hiroshima, a city in Japan. Three days later, another bomb was dropped on Nagasaki which instantly killed 40,000 people. Though Einstein\u2019s equation was published 40 years before the bomb was finally developed, he apologized to the Japanese for the bombing and considered even his minute part as wrong.<\/p>\n <\/p>\n As a marketer, you must develop the insight to look into the future and build campaigns that are beyond profit-making goals. Today, marketing isn\u2019t just about increasing sales, it\u2019s about creating meaningful relationships<\/a> and experiences that\u2019ll contribute to long-term customer loyalty which is where empathy comes in.<\/p>\n Empathy is a profound ability that enables one to understand and share emotions. If you\u2019re wondering what it has to do with marketing, empathy helps cultivate human connections with users, buyers and of course, consumers. To do this, you must understand their needs and requirements.<\/p>\n What\u2019s changing now is that consumers are increasingly supporting brands that are invested in community building and launching social campaigns. So if you aren’t thinking of a human-centric approach<\/a>, you need to change your strategy. Think of what the people want and how they will benefit from your brand\u2019s contributions.<\/p>\n <\/p>\nKey Takeaway: Pay Attention to Detail<\/h3>\n
Quantum Mechanics<\/h2>\n
Key Takeaway: Disagreements can be Healthy<\/h3>\n
E=mc2<\/h2>\n
Key Takeaway: Adopt a human-centric approach<\/h3>\n
Einstein\u2019s Refrigerator<\/h2>\n
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