{"id":9582,"date":"2014-02-25T23:10:18","date_gmt":"2014-02-26T06:10:18","guid":{"rendered":"https:\/\/www.advergize.com\/?p=9582"},"modified":"2014-02-25T23:21:49","modified_gmt":"2014-02-26T06:21:49","slug":"vidal-sassoon-start-bold-stay-bold","status":"publish","type":"post","link":"https:\/\/www.advergize.com\/advertising\/vidal-sassoon-start-bold-stay-bold\/","title":{"rendered":"Vidal Sassoon: Start Bold, Stay Bold."},"content":{"rendered":"<p>In order to be heard, first you have to be seen. This is a bold statement, that Vidal Sassoon took an opportunity to prove at the London Fashion Week in their campaign: &#8220;Start Bold, Stay Bold.&#8221;\u00a0Using the London Lux home hair collection, Vidal Sassoon gave an everyday woman a bold makeover and in just three days watched as she became part of the LFW spotlight!<\/p>\n<p>Vidal Sassoon also launched a Twitter contests that asks women to\u00a0submit photos of things that make them feel bold using #colormebold.\u00a0The grand winner gets a trip to London and $4K to spend there.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter  wp-image-9584\" alt=\"vidal-sassoon-start-bold-stay-bold\" src=\"https:\/\/www.advergize.com\/wp-content\/uploads\/vidal-sassoon-start-bold-stay-bold.jpg\" width=\"614\" height=\"346\" srcset=\"https:\/\/www.advergize.com\/wp-content\/uploads\/vidal-sassoon-start-bold-stay-bold.jpg 1200w, https:\/\/www.advergize.com\/wp-content\/uploads\/vidal-sassoon-start-bold-stay-bold-300x169.jpg 300w, https:\/\/www.advergize.com\/wp-content\/uploads\/vidal-sassoon-start-bold-stay-bold-1024x576.jpg 1024w, https:\/\/www.advergize.com\/wp-content\/uploads\/vidal-sassoon-start-bold-stay-bold-768x432.jpg 768w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Client:<\/strong> Procter &amp; Gamble<br \/>\n<strong>Agency:<\/strong> Leo Burnett &amp; Atelier<br \/>\n<strong>Executive Creative Director:<\/strong> Susan Treacy<br \/>\n<strong>Art Director:<\/strong> Erika Wolfel<br \/>\n<strong>Copywriter:<\/strong> Michele Sloan<br \/>\n<strong>Executive Producer:<\/strong> David Schiavone<br \/>\n<strong>Production Company:<\/strong> Casta Diva<br \/>\n<strong>Director:<\/strong> Juan Delcan<br \/>\n<strong>VFX\/SPX:<\/strong> Marshall Street Editorial<br \/>\n<strong>Editorial:<\/strong> Marshall Street Editorial<br \/>\n<strong>Editor:<\/strong> Spencer Ferszt<br \/>\n<strong>Music Company:<\/strong> MAS Music<br \/>\n<strong>Director of Photography:<\/strong> Juan Delcan &amp; Alyster Hyde<\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: small;\"><strong><span style=\"font-size: small;\">\u00a0<\/span><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In order to be heard, first you have to be seen. This is a bold statement, that Vidal Sassoon took an opportunity to prove at the London Fashion Week in their campaign: &#8220;Start Bold, Stay Bold.&#8221;\u00a0Using the London Lux home hair collection, Vidal Sassoon gave an everyday woman a bold makeover and in just three <\/p>\n","protected":false},"author":530,"featured_media":9584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3178],"tags":[4613],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vidal Sassoon: Start Bold, Stay Bold.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advergize.com\/advertising\/vidal-sassoon-start-bold-stay-bold\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vidal Sassoon: Start Bold, Stay Bold.\" \/>\n<meta property=\"og:description\" content=\"In order to be heard, first you have to be seen. 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