Hierarchical Structure vs Flat Structure? A very common debate when the decision to govern an organization comes up. Each of these structures has their own advantage and disadvantage. The most appropriate use of these structures would be to assess the needs and wants of the organization keeping goal set in view. This can help understand the requirements better. A proper route to decision making can help solve the Hierarchical Structure vs Flat Structure debate for any organization. Jump to Matrix Structure, Network Structure, Functional Structure, or Divisional Structure. The Flat Structure The flat organizational structure eliminates middle management and adopts a more casual, people-powered approach to running a business. Small organizations, naturally adopt this structure because of limited employees. The lower number of employees who are focused helps in ensuring that the business is able to manage without complicating things for the organization. When the businesses start growing with a lot…
Starbucks has grown significantly in years and is an exemplary model for others to follow. Starbucks has been facing difficulties throughout its growth. They have been able to tackle all its problems and come out swinging, each time better than before. The major part of Starbucks’ success depends upon Starbucks organizational structure. Amongst the several different types of organizational structures, Starbucks follows the one which is the best for them. Starbucks: A Global Power Brand Starbucks, a very popular American brand that came into being in 1971 and has been serving coffee at more than 28000 locations. These locations have no geographical limitation. The brand is present across 75 countries all over the world. Currently, they are selling personalized coffees. The merchandise that includes books, mugs, bottles, accessories, coffee and tea brewing equipment and Verismo system by Starbucks. They also sell fresh food that includes sandwiches, pastries, oatmeal, salads and…
We all love Hollywood and we watch movies every now and then, but some movies leave an imperishable impression on our minds by teaching us a worthy lesson. One such movie that outperformed many others in relaying the importance of teamwork and the true value of leadership, in my experience, was none other than 300. King Leonidas led 300 Spartans against a million Persians for days because they were strong, well-trained and powerful. Have they be able to achieve what they achieved in those days if they became myriads of a strength of their own and walked an individual path! The movie showed that they were destined to unite and work in coherence to take down the enemy. But, here’s the thing, if you see the combat mode of the 300 Spartan in the movie, you will realize that they attack the enemy in successions. And that’s what made them…
We’re going to illustrate some horizontal integration examples to help you understand why it is used, and how it helps business to win against competing companies. In a nutshell, horizontal integration refers to the acquisition of a company operating at the same level of the value chain. The acquired business can belong to either a similar industry or different one. Unlike in the case of vertical integration, whereby a company either expands upstream or downstream. A few horizontal integration examples will enable us to clarify what it means in a better way. You can refer to some below, in this post. Why is Horizontal Integration Used? A horizontal integration is a business growth strategy (or a competitive strategy) that could be implemented for a number of reasons varying from: Diversification and pursuit of increased product offerings, increasing product differentiation Achieving economies of scale Trying to curb down the competition Gaining market…
Vertical integration refers to the business strategy where the company acquires or merges with other companies at different stages of production or distribution channel in the same industry. In other words, it acquires business operations within the same production vertical. This could be forward or backward in nature. It is the merging together of two businesses that may be at different stages of production, for instance, an oil exploration company and a retail chain of gas stations. In a three-tier model, it refers to the manufacturer, wholesaler, and retailer. A company that acquires or expands into a manufacturing facility is called to have integrated backward whereas; one that expands forward, thus establishing its presence into distribution is known to have conducted forward integration. The most popular and relevant examples are from the oil industry dating back to the 70s and 80s when many of the oil exploration companies that dealt…
How about we take a stroll down memory lane and revisit the most iconic coke slogans? It’s safe to say that Coca-Cola is one of the most renowned brands around the world and for good reason. After all, the brand has worked incredibly hard to establish a credible reputation for itself. And since we are a marketing website, we can’t help but acknowledge coke’s stellar marketing team for the efforts it has put in over the years. You see, while it may seem like nothing but a couple of sentences, coca cola slogans have played an integral role in perpetuating its brand image. Time and time again, Coca-Cola has stepped up its rebranding game by launching new campaigns and opting for better coke slogans. In this post, we’ll be sharing some of our favorite coke slogans from the past couple of years. But before that, let’s have a look at…
Value proposition refers to the key features and aspects of a product or service that give the company or brand a competitive edge over others. It, therefore, serves as an attraction for customers and gives them a reason to choose a particular company’s product offering. We’ll use a few value proposition examples to explain the concept in greater detail. What is Value Proposition? A value proposition gives your prospects of doing business with you over your competitors and highlighting it in marketing campaigns helps in adding value to the brand. In a nutshell, it combines relevancy, quantified value, and unique differentiation. Your product’s ability to solve a customer’s problem to improve his/her experience addresses the concept of relevancy, being able to provide benefits refer to qualified value, while the product’s competitive advantage denotes the unique differentiation. Value Proposition Examples Writing a good value proposition is like any other…