How to Build Your Business Identity on a Tight Budget
Setting up a business requires both money and time. If your hand is tight in the former, then you have to get creative. For instance, if...
Zara’s SWOT Analysis: What’s the deal?
ZARA is probably the only fashion brand that goes on to teach people the art of customer retention. It is an undebatable fact that Zara has...
Marketing Mix of Zara: The 4Ps Strategy
As the year 2020 is rushing through its first quarter, we are witnessing new brands emerging in the race of the best. However, Zara is one...
How to Calculate Market Share of Your Business?
Understanding how to calculate market share of your business should be your most important goal if you’re running a business, or...
Sales Pitch Examples to Help Grow Your Business
Pitch can be referred back to a long strip of turf between a huge circular ground used as a venue for playing cricket. In the game of...
Nike’s Marketing Strategy: The Rise To Fame
Nike, the famous footwear, accessories and clothing brand, is a multinational corporation based in America. Nike, with its famous...
Different Types of Products in Marketing
Before we dive into describing the different types of products, let’s start by defining what a consumer product is. Simply put, a...
Why Brand Architecture is Fundamental to Building Power Brands?
Most people are very brand conscious and only buy goods that are from familiar brands. If you agree with this, then you must understand...
