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What Is an Insertion Order (IO)?
An insertion order (IO) is a signed contract between an advertiser (or their agency) and a publisher that authorizes a specific ad campaign to run. It defines every material term of the buy: flight dates, ad placements, formats, pricing model, impression guarantees, and cancellation terms. Once both parties sign, the IO is legally binding and ... <a title="What Is an Insertion Order (IO)?" class="read-more" href="https://www.advergize.com/glossary/insertion-order/" aria-label="Read more about What Is an Insertion Order (IO)?">Read more</a>
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What Is In-Article Video?
In-article video is a digital ad format that places a video unit inside the body of editorial content, typically between paragraphs of text. Unlike pre-roll ads that require a publisher video player to host them, in-article video creates its own player and activates when the reader scrolls the unit into view. It is a subset ... <a title="What Is In-Article Video?" class="read-more" href="https://www.advergize.com/glossary/in-article-video/" aria-label="Read more about What Is In-Article Video?">Read more</a>
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What Is In-Feed Video?
In-feed video is a video ad format that appears natively within a platform’s scrollable content stream, matching the look and feel of organic posts. Rather than interrupting content in a separate ad break, in-feed video occupies a standard slot in a user’s feed on platforms like TikTok, Instagram, Facebook, Twitter/X, LinkedIn, and Pinterest. It plays ... <a title="What Is In-Feed Video?" class="read-more" href="https://www.advergize.com/glossary/in-feed-video/" aria-label="Read more about What Is In-Feed Video?">Read more</a>
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What Is Short-Form Video?
Short-form video is video content typically under 60 seconds in length, distributed on platforms optimized for vertical, mobile-first viewing. In marketing, it refers to brand-produced clips designed to capture attention quickly, drive engagement, and accelerate discovery through algorithmic distribution. The format dominates content marketing spend for consumer-facing brands due to its low production threshold and ... <a title="What Is Short-Form Video?" class="read-more" href="https://www.advergize.com/glossary/short-form-video/" aria-label="Read more about What Is Short-Form Video?">Read more</a>