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MARKETING

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Ever wonder who designed the Coca Cola logo and why people love it so much? Experts put in a lot of thought in designing brand logos and for good reason. A logo serves as a strong weapon for any brand. After all, it’s the first thing consumers notice when they’re rummaging through shelves at the grocery store. It’s how a brand differentiates itself from competitors and drives customers into making a purchase decision. So, it’s interesting to wonder how your favorite brand could have turned out had it opted for a completely different identity. Take Coca-Cola for example – can you imagine drinking a bottle of coke without that unique scripture? Probably not. But the logo we see today isn’t what the brand initially started off with, though the brand has stayed committed to its original theme. In this post, we’ll be discussing how Coca Cola’s unique logo has evolved…