4 Market Segmentation Types & Examples

Getting to know your consumers becomes much easier using various market segmentation types. In fact, it practically acts as a blueprint when coming up with effective marketing campaigns. In this guide, we’ll be about discussing market segmentation types in detail along with a number of examples to help you gain a better understanding of the subject. Let’s begin! What is


Market Positioning Strategies & How to Position Your Brand

In simple terms, market positioning strategies dictate where consumers’ position companies based on their pricing, brand and of course, product. Effective market positioning places your brand exactly where you want it to in the target market. Companies typically use perceptual or positioning maps to create market positioning strategies. What is a Positioning Map? A positioning map is used to create


B2B Vs B2C Marketing: The Ultimate Showdown

You’ve probably heard marketers go on about B2B Vs B2C. But what do the two terms actually mean? In essence, when we’re talking about Business-to-Business (B2B) and Business-to-Consumer (B2C), we’re talking about two very different audiences. Because of this, marketers must opt for different communication approaches to reach out to their desired audience. In this post, we’ll talk about the


Attraction Marketing Tips to Attract Ideal Prospects

With some actionable attraction marketing tips, practically any business can go above and beyond to take a lucrative path. Today, business owners are finding it incredibly difficult to stand out of the crowd. And the reason’s quite simple. After all, customers have gotten smarter and are always on the lookout to get the most value for their purchase. Not to


Walmart SWOT Analysis: In-depth Overview

Examining Walmart SWOT Analysis is one of the most effective ways to identify the key strengths and weaknesses of the company.  Today, Walmart is the biggest global retail company in the world, with an employee base of 2 million. This makes it one of the largest private employers in America. Despite economic recessions, Walmart’s retail market share hase always continued


Apple SWOT Analysis of Master Brand

Apple SWOT Analysis provides insight on how the company has managed to maximize its growth and catapult its way to success. While many thought that the demise of Steve Jobs would hold back the company, Apple has been in very good hands owing to current CEO Tim Cook. In this guide, we’ll be studying the internal and external strategic factors

Classical Conditioning Examples in Psychology

Examining classical conditioning examples can shed light on the psychology of learned behavior and other aspects of human behavior. Interestingly enough, the first classical conditioning experiment was conducted on a dog. This paved way for a whole new world of psychology. Are you interested in learning more? Here are a few classical conditioning examples you should know about. Classical Conditioning


SWOT Analysis of Nike: An Iconic Brand

The SWOT analysis of Nike would help us identify the brand’s position as one of the top three players in the world of sports shoes. Over the years, the brand has grown exponentially by introducing athletic footwear, sports equipment, and footwear. In this guide, we’ll be examining the brand carefully via SWOT analysis. Strengths in SWOT Analysis of Nike Let