Orphea, an insecticide brand recently came up with a great way for an outdoor campaign. They rented a huge billboard on a busy street in Milan, and placed an image of their product, Orphea4D Protection on it.
I know you must be wondering what was so great about the campaign. Well, they created an insect trap through their billboard by plastering a section of the billboard with invisible glue in shape of an aerosol spray. Over a few days, those annoying outdoor insects that we love to hate, got themselves trapped to the glue, to unveil the huge insect trap for everyone to see.
Great or gross? You decide for yourself!
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Last modified: July 8, 2025
