Sarosh Waiz

ADVERTISING

What is Media Buying in 2025? How Brands Buy Attention in a Fragmented World

By Sarosh Waiz

Introduction: Buying Attention in the Attention Economy In today’s fragmented media landscape, media buying is how brands purchase attention. Whether it’s an ad on YouTube, a sponsored Instagram Story, or a highway billboard, media buying is the strategic process of acquiring media space to deliver a marketing message. This guide breaks down everything you need to know about media buying in 2025—from fundamentals to advanced negotiation strategies. What Is Media Buying? Media buying is the process of purchasing ad placements across channels like TV, radio, digital, or outdoor media to promote a product or service. It involves: Planning media budgets Negotiating rates and value additions Monitoring ad delivery Maximizing ROI through strategic placement Media buying is executed by specialists either within marketing teams or via dedicated media agencies. What Does a Media Buyer Do? A media buyer is responsible for: Negotiating ad rates with media vendors Placing ads where they’ll…

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EDUCATION

18+ Risks and Disadvantages of Technology

By Sarosh Waiz

With such a rapid technology adoption that we’ve witnessed in the past few decades, we should also be wary of the many disadvantages of technology on our lives and our society. As we all know, too much of something can be harmful. Same is true of technology, and the many benefits it brings to our lives. Click here for 10+ Advantages of Modern Technology on Life Here are some major disadvantages and risks that technology can lead us into. Disadvantages of Technology on Privacy, Security, and Information Too much data is being circulated, and not all companies take full responsiblity of handing user data – this leads to many data breaches and privacy issues Anonymity, split personalities, and fake personasTechnology and access to information in a central location has given rise to new kinds of crimes and terrorism Risks of Technology Associated with Lifestyles and Social Behaviours Reliance on technology…

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BUSINESS

Market Sizing | How to Calculate Market Size?

By Sarosh Waiz

Figuring out how to calculate market size is a challenging task that every business owner, marketer or a startup wants to learn. You might have a great product to sell, but you don’t know if there is a quantifiable audience who would be interested to buy the product. Most small business owners fall in the trap of assuming that everyone’s their target audience. Don’t make that mistake. Not everyone falls within your market. What is Market Size / Market Sizing? Market sizing is a exercising that all business owners should do on a regular basis to estimate the size of their potential audience. This helps businesses to forecast their potential sales, identify where to put the marketing efforts, and estimate profitability. You can’t sell a house to a person who does not have the means to afford one – even through a bank’s housing loan. A middle-income worker won’t be able…

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ADVERTISING

20+ Catchy Business Slogans List & Ideas

By Sarosh Waiz

Catchy business slogans have the ability to become household names and to influence a customer’s purchase decisions. Slogans for business can make or break your business because they represent your business in the market. They can help establish more brand recall whenever a purchase is being made. A good business slogan is short, catchy, and enables a business to develop trust and credibility with potential customers. It connects with the customer and makes them think of your business often or in times of need. If you’re looking for business slogan ideas, don’t try to copy other businesses’ slogans. Try to take inspiration from everywhere, and then sit down in the comfort of your home or office. Jot down how you see your business and try to personify it. If your business was a person, how would it be? What would it do for people? For example, a luxury car can be personified as…

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MARKETING

What is Guerilla Marketing? Definition & Examples

By Sarosh Waiz

What is guerilla marketing? We’re pretty sure you’ll find several guerilla marketing definitions out there, but if you’re looking for more clarity, you’ve landed on the right page. Guerilla marketing is another buzz word that marketers have been using a lot in recent years, and it has been building up like the viral marketing phenomenon. Guerilla Marketing can be defined as a low cost marketing strategy that disrupts the norm to drive attention and generate massive popularity for a product. As part of guerilla marketing tactics, unconventional marketing methods are used instead of regular media channels, to keep the costs low. Consumers or customers are targeted in the most unusual locations to add in the surprise and shock element. Bringing in consumer engagement as part of the campaign can be of more value, but is not required. Apart from these basic guidelines, there is no fixed pattern of doing a…

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DIGITAL MARKETING

5+ Best Poll Plugins for WordPress

By Sarosh Waiz

Wordpress polls are a great way to get an instant opinion from your blog’s visitors. Polls usually requires low engagement from participants, unlike surveys, and helps the blog owner to add an additional level of interactivity to their content. Wordpress has a big list of free and premium poll plugins, however, the usual problem for newbies looking for a good Wordpress poll plugin is that they’re unsure which one to use. Though some WP poll plugins will allow users to add polls to their posts, while others may only be available as a sidebar widget. It’s always great to try out a few plugins before you’ve found the one that you’re going to stick with. To make your job easier, we’ve gathered a list of 5+ best free and premium Wordpress poll plugins. Feel free to check them out and share your experience in our comments section below. Premium…

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ADVERTISING

Van Damme Demonstrates Volvo’s Dynamic Steering

By Sarosh Waiz

Volvo Trucks came up with an unusual campaign to demonstrate the precision and directional stability of Volvo Dynamic Steering. Volvo Dynamic Steering is the world’s first technology that makes the new Volvo FM easier to drive. They signed up Jean-Claude Van Damme and made him perform his famous splits on two reversing Volvo Trucks. The stunt was performed in Spain in a closed off landing field in one take. Quite a brave campaign pulled off by the brand. The original video has generated over 46 million views in 10 days only, excluding other promotional videos of the campaign.

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ADVERTISING

13+ Catchy Slogans of Top Brands

By Sarosh Waiz

We post about creative and catchy slogans a lot because we feel that slogans are one of the key elements of a brand’s identity. In fact, great slogans help position the brand from a consumers’ point of view. And that’s why brands emphasize more on how their slogan sounds like; does it go with the brand? Is it addressing the need the brand exists for? But the question is: What makes slogans catchy? What is it that makes consumer remember something they read or hear about ‘a’ brand? What Makes Slogans Catchy? I feel that the art of crafting a catchy slogan lies in it being more consumer-centric. The more consumer relates to it, the higher the chances of a recall. Advertisers spend billions of dollars to build their brand equities, and slogans have played a big role in it over the years; especially when it comes to building brand…

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